2022 Data Activation Year in Review

Our roadmap for next year is equally insane, and we can’t wait for you to start using our newest features. Most importantly, if there’s anything you want us to work on, please reach out. The reason our roadmap is so aggressive is simple: our customers ask for it, and we build it. We truly believe that our community should have control over the roadmap, so don’t hesitate to pitch even more farfetched ideas.

Building a Global Brand

There is one thing that cannot be replicated: brand. Our brand is not the colors and aesthetic on our website nor the marketing phrases we use. It’s the culture and the feeling our users get when they talk to us. The emotion that we instill in our teammates and they instill in our customers is something we value deeply and would not trade for anything else.

You may have noticed that we did in fact “rebrand” our website! I hope you like electric green and forest green because you will be seeing a lot of that 😉. Check out this moodboard to see what’s coming next.

We also built out our exec team, including adding a VP of Engineering, VP of Marketing and Growth, VP of Sales, and a soon-to-be-announced VP of Data and Finance!

We acquired two companies, Workbase and WhatIs, this year, as well.

Establishing a new category in an already busy market is no small feat, but we are proud to have been recognized by partners and thought leaders in the community. Some highlights were being chosen as Snowflake’s Partner of the Year, followed by Fivetran’s Partner of the Year. And even though we’re still a young company, we were recognized as a Gartner Cool Vendor alongside many public companies, which was definitely a pinch me moment!

By the end of the year, our spirits were high, and we invited the whole team to our San Francisco office (yes, somehow we’re leasing this entire building pictured below), on the same week where we crossed 100 headcount. We host these on-sites twice a year and are very excited to continue doing so because the bonds created are priceless.

The Hightouch team at our San Francisco on-site, October 2022

Customer Inspiration

All of this progress is in service of our customers. We are inspired every day by the use cases our customers are finding for data activation. Here are a few notable customers stories from the year:

• PetSmart, a big box pet supplies and services retailer, creates scalable, personalized digital customer experiences across millions of customers and their pets with Hightouch and Snowflake
• IntelyCare, a healthcare staffing and training workforce management platform, leveraged their modern data stack of Hightouch, Snowflake, and Fivetran to grow 300%—during COVID—and find $1 million in marketing spend savings
• PrestaShop, an open source e-commerce platform based in Europe, leaned on Hightouch, BigQuery, Looker, and Fivetran to increase their Net Promoter Score by 7 points. They also enjoyed a 33% improvement to MTTR by syncing modeled customer data directly to Success teams in Zendesk
• Chalhoub, a luxury goods company operating in the Middle East, increased ad revenue by 40% and lowered customer acquisition costs by 30% by activating custom audience segments with Hightouch and BigQuery
• Ramp, a finance automation platform, automated 25% of their sales pipeline with targeted customer outreach by using Hightouch and dbt

This is just a small snapshot of the hundreds of companies who trust Hightouch to sync valuable data from their warehouse into business-critical apps. Can’t wait to continue to add to the list in 2023 and beyond!

It’s Still Day 1

We are entering this holiday season with a sense of gratitude for this incredible community and excitement for what’s to come. In our hearts, it still feels like Day 1. I still feel the energy of “we can make anything happen that we set our minds to” and “every single hire counts.”

As we look back on 2022, we have a lot to be thankful for, but even more to look forward to. Wishing you and yours a restful and reflective holiday season and looking forward to what 2023 has in store.