Announcing Hightouch Customer Studio

• Splits (2.0): Our Splits feature allows users to quickly and easily build the randomized cohorts needed to run the experimentation efforts required by modern growth teams. Customer Studio comes with a revamped Splits UI that makes managing this experimentation across channels seamless. Now, teams can spin up omnichannel testing efforts like holdout tests with ease.

• Priority Lists: To enable lifecycle marketing teams to build more intricate omnichannel marketing journeys, Priority Lists allows users to quickly coordinate prioritization across any number of audiences. Managing the coordination of customers through each stage of the purchase journey is now easier than ever before.

• Insights: To provide a deeper understanding of the users being grouped into audiences, Customer Studio's Overlaps and Breakdowns features expose analytics about audiences as they’re being built. With these features, marketers can derive more profound insights that help inform how they develop and iterate on their segmentation rules.

• Traits: To drive personalization at scale, modern marketing teams need to leverage all of their available data points. With Traits, users can quickly and easily compute new, valuable data points for audience building and downstream activation use cases. Fields like 'Last Page Viewed' or 'LTV' can be built in a no-code editor in seconds–unlocking even more value from the data once locked in the data warehouse.

The Composable CDP

Unlike traditional Customer Data Platforms (CDPs) that only capture a subset of customer data and require it to be stored in yet another data silo, Customer Studio enables marketing users to activate all of their customer data directly from cloud data warehouses like Snowflake, Databricks, BigQuery, and Redshift.

This powerful new architecture, coined the “Composable CDP,” rapidly accelerates time to value, offers enhanced data security, and brings data and marketing teams closer than ever before.

What’s Next?

Our team is already testing our next wave of features to make the data warehouse even more powerful for business and marketing teams. We believe in a world where every team in an organization can effectively use their data to drive their business forward and are excited to continue to provide them with the next-generation features that they need to do so.

Check out the Customer Studio product page or request a demo to learn more.