Improving Hightouch’s Traits

Improving Trait Management for Data Teams

As more users leverage custom Traits to target unique audience segments, it’s more important than ever that data teams can easily review and manage all of the traits within their organization. We’ve built a dedicated landing page for all custom traits, allowing data teams to easily review and edit the traits that the rest of their organization relies upon. Teams can easily modify traits, add conditions, and preview results to validate their criteria as they go.

Closing Thoughts

We are constantly iterating at Hightouch to meet and exceed the needs of our users. With these refinements to Traits, we’re ensuring that teams that use Hightouch will get more done, run more impactful campaigns, and better leverage the full range of insights they can derive from their data to drive real business value. To see Traits in action, reach out to us for a demo.