Announcing Match Booster

Driving more value from martech investments and getting to real time personalization is a huge area of focus for marketing organizations across the globe. The combination of the Databricks Lakehouse and Hightouch’s new Match Booster as part of a Composable CDP framework allows marketers to unleash the power of secure data enrichment faster than ever before

Steve Sobel

RVP, Industry Solutions

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Databricks

Benefits

• Improved reach: Match Booster helps businesses improve their match rates across advertising platforms, which means marketers can reach much more of their desired audiences than previously possible.
• Personalized marketing: Match Booster's data enrichment capabilities help businesses better target their desired audiences across ad networks. Suppress existing customers or retarget those who abandoned carts with more precision than ever before.
• Increased ROAS: By improving match rates and increasing targeting accuracy, Match Booster can help businesses maximize their ROI and get the most out of their marketing campaigns.
• Compliance: Match Booster is a highly functional, and fully compliant, data supply chain to power data enrichment. No need to worry about your data being used incorrectly by identity vendors, and no concerns on bulky manual enrichment processes going awry.
• Affordability: Match Booster is extremely affordable compared to alternative solutions. Existing solutions like DMPs are comically expensive - charging hundreds of thousands of dollars for inferior results. With Match Booster, your CDP and DMP costs are consolidated between Hightouch and your existing data warehouse - saving you budget while boosting performance and peace of mind.

Case Studies

B2C Publisher

A leading publisher wanted to suppress existing customers from seeing their acquisition-focused campaigns across Facebook, Snapchat, and TikTok. While they have first-party customer data, they have long struggled to capture much beyond email address and first name - limiting their audience match rates on the mobile-centric platforms. By toggling on match booster, the publisher was able to boost their match rates on average more than +35% across Facebook, Snapchat, and TikTok. With 35% more customers in their suppression lists, the team can drastically reduce wasted ad spend on existing customers.

B2B SaaS

A mid-stage SaaS vendor wants to improve overall paid media performance - specifically on Meta platforms. Like many B2B businesses, the team has historically struggled to match customer profiles on Facebook and Instagram, as many of their customer’s email addresses are work emails that do not match to customer profiles. Through Match Booster, the team can now enrich their customer data with additional identifiers like personal email addresses, resulting in a +68% boost to their audience match rates. Now, the team has substantially more users to create lookalike audiences, run upsell campaigns, and create suppression lists across Facebook and Instagram.

FAQs:

• What are all the available ad networks that match booster can work with? Currently Match Booster supports Facebook, Google, TikTok and Snapchat. We will soon support The Trade Desk, DV360, Amazon DSP, Pinterest, and LinkedIn. We are always growing our destination catalog.
• What kind of variables can be matched (eg email, phone number, MAID etc..)? Match Booster supports matching by email, phone number, and device IDs. We also support full names and geo to enable more precise targeting.
• Is the data encrypted / anonymised when matched? Security is a big differentiator. Data is both encrypted and anonymized. More importantly, Hightouch doesn't store any PII besides a hash of a customer's primary key, like a unique user ID. This is possible because we simply query off the data warehouse.
• Does the end user get analytics with matches, ROI uplift etc... Hightouch shows boost rates and match rates in the app for supported destinations, like Facebook, TikTok, and Snapchat.

The Road Ahead

Match Booster is the first of many features we will be releasing to transform the data warehouse into a marketing engine that powers both AdTech and MarTech use-cases alike. You can read more about our vision here in a recent post by our Co-Founder, Tejas Manhohar.

Interested in getting started with Match Booster to maximize your performance and growth marketing efforts? Check out our docs here or book a demo today.