Dark Clouds: the broken promises of Salesforce CDP
Sales, Service, and Marketing Cloud are industry staples. Salesforce’s CDP is the wrong way to get data into them.
February 28, 2024
Read
Introducing Match Booster Anonymous: Ad Retargeting for a Cookieless World
Welcome to the future of anonymous retargeting—where privacy and performance coexist.
February 27, 2024
Introducing: Identity Resolution Waterfalls and Profile Inspector
Two powerful new features that make the best warehouse-native identity solution even better.
February 26, 2024
What CDPs got right–and wrong–about behavioral events
Customer Data Platforms put themselves on the map with event collection and real-time event streaming. They’ve left room for improvement.
February 14, 2024
Introducing Event Streaming: Sync Data to Tools in Real-Time
It’s easier than ever to forward real-time behavioral event data directly to downstream destinations.
February 14, 2024
Announcing Hightouch’s data clean room solution with Google Cloud’s BigQuery
Make the most of your advertising data with Hightouch and BigQuery.
February 13, 2024
What is Campaign Analytics?
Learn how you can use campaign analytics to conduct experiments, measure campaign performance, and build personalized experiences for your customers.
February 13, 2024
What is Web Analytics? (Use Cases + Tools)
Learn how you can use web analytics to build personalized experiences for your users and increase conversions on your website.
February 13, 2024
What Are Data Contracts & How Do They Work?
Master the art of Data Contracts to safeguard your data quality and improve the impact data has on your business.
February 13, 2024
What is a MarTech Stack (and How to Build One)?
Learn exactly what a MarTech stack is, how you can build one, and how it can bring efficiency to your business.
February 12, 2024
What is RudderStack? (And How Does it Work?)
Learn all about Rudderstack's core features, capabilities, and product features.
February 9, 2024
How to Raise $1 Million (CEO Explains Startup Funding)
Getting funding for a startup can be hard. What exactly do you need to raise money from investors? Tejas walks through what you need at each stage.
February 9, 2024
Syncing suppression audiences across Ad Platforms
Learn how to stop wasting ad spend on customers you can’t sell to and boost your ROAS on all ad platforms. All in just minutes.
February 7, 2024
Rethinking the CDP with Chime
Learn how Chime explores new ways to drive personalization at scale.
February 6, 2024
How to Create Customer-Centric Experiences by Activating Your Data
Getting data for your customer-centric experience can be difficult. But it doesn't need to be. Choose the Composable CDP way.
February 6, 2024
Leveraging Customer Data to Drive Experiences That Win with Cars.com
How Cars.com leverages Hightouch and Iterable to create hyper personalized email experiences.
February 6, 2024
Navigating the New Era of Cookieless Advertising
The cookie apocalypse doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing.
January 31, 2024
Announcing: Iterable Smart Ingest co-developed with Hightouch
Hightouch and Iterable launch a joint offering, making Hightouch the exclusive data warehouse ingestion provider for Iterable
January 30, 2024
The Composable CDP for first-party data in Europe
A Customer Data Platform centered on the cloud data warehouse powers superior personalization while meeting stringent compliance requirements.
January 24, 2024
What is Reverse ETL? The Definitive Guide
Everything you need to know about Reverse ETL.
January 23, 2024
What is Behavioral Data? The Complete Guide
Learn everything you need about behavioral data and how to leverage it to predict customer behavior and deliver personalized experiences.
January 23, 2024
What is mParticle?
Learn all about mParticle's core features, capabilities, and product features.
January 22, 2024
The Best LiveRamp Alternatives and Competitors
Discover the top alternatives and competitors to LiveRamp.
January 18, 2024
Announcing Hightouch’s New Planhat Integration
We’re making it easier than ever to build a culture of customer success with all of your data.
January 9, 2024
Don’t Let BI Become Another Data Silo
Move past analytics and get to the action with Data Activation. Data activation is the way modern data teams empower business users with data.
January 9, 2024
How I Made $100,000 as a 16-Year-Old Software Engineer
Read about how Tejas became a software engineer and landed his role at Segment, earning $100,000 at just 16.
January 9, 2024
Why Calendly Switched to a Composable CDP for Personalization and PLG with Hightouch
Our traditional CDP couldn’t handle the complex use cases we needed to solve for personalization, so we implemented a Composable CDP.
January 9, 2024
What is ActionIQ?
Learn exactly what ActionIQ is, how it works, and whether or not you should leverage it as your CDP.
January 8, 2024
What is LiveRamp?
Find out what LiveRamp is and how it can help with data onboarding and improve the reach of your advertising campaigns.
January 8, 2024
Is Your CDP Holding You Back? Signs You Should Move On
Regardless of your past investments, Customer Data Platforms often fail to meet your needs. It may be time to explore a new approach.
January 3, 2024
The Marketers Guide to TikTok Data Connections
Maximizing TikTok ROI through a best-in-class integration strategy
January 1, 2024
What is a TikTok Pixel?
Learn what a TikTok Pixel is and how you can implement it on your website to help track conversions.
January 1, 2024
What is a Customer Data Platform (CDP)? The Complete Guide
A guide to understanding Customer Data Platforms (CDPs).
December 19, 2023
Announcing our Metaplane Integration: Observability Across the Tech Stack
Metaplane helps users proactively understand when data issues arise
December 19, 2023
The Next Big Thing in MarTech with Scott Brinker
MarTech experts Scott Brinker, Juan Mendoza, and Tejas Manohar discuss the future of MarTech, the cloud data warehouse advantage, and more.
December 15, 2023
2023 Rewind: Celebrating a Year of Growth
Hightouch has grown and evolved over the last year. We owe it all to our customers.
December 13, 2023
Traditional CDP vs. Composable CDP (What's the Difference?)
A tactical guide to understand the key differences in CDP architectures.
December 11, 2023
The Science Behind Spotify Wrapped: Tracking 500M Users
Spotify Wrapped is consistently one of the most viral marketing campaigns every year, but what exactly does it take to build and power this level of personalization?
November 30, 2023
Boost Match Rates to Conversion APIs
Enrich your conversion signals to maximize your return on advertising spend.
November 29, 2023
How dbt Created Analytics Engineering
Learn how a little known consultancy created dbt and created an entirely new category in the data world.
November 17, 2023
Hightouch Acquires HeadsUp
The HeadsUp team will help build our AI-powered Customer 360 Toolkit for the Composable CDP.
November 16, 2023
Introducing Data Contracts: Collect Events Correctly the First Time
Never collect bad data again. Data contracts help you collect the behavioral customer data you need.
November 14, 2023
What is Salesforce CDP?
Learn what Salesforce CDP is, how it works, and the key features within the platform.
November 13, 2023
What is Segment?
Learn all about Segment's core features, capabilities, and the various downsides to the platform.
November 13, 2023
Announcing Hightouch’s Connection to Nextdoor’s Conversion API
Power Nextdoor’s Conversion API with all of your company’s data to improve attribution and advertising strategies.
November 13, 2023
Announcing Hightouch’s New StackAdapt Integration
Hightouch teamed up with StackAdapt to allow advertisers to synchronize their data with StackAdapt to enhance programmatic advertising campaigns.
November 13, 2023
Synthetic Conversions
How and why performance marketers use synthetic conversions to drive their business forward.
November 13, 2023
Introducing Hightouch’s newest data source: Teradata
Sync data from Teradata Vantage to all of your business tools.
November 9, 2023
It's Time to End the Build vs Buy Debate.
How the rapid adoption of composability changes the age-old Build vs Buy debate
November 8, 2023
What is Marketing Mix Modeling (MMM)?
Learn everything you need to know about optimizing your ad spend with marketing mix modeling.
November 6, 2023
The Learning Phase: What Advertisers Need to Know
Make the most of your advertising spend by exiting the Learning Phase as efficiently as possible.
November 1, 2023
How Snowflake Became a $60 Billion Unicorn
Learn how and why Snowflake became the most successful software IPO of all-time.
October 27, 2023
Boost Match Rates for B2B Advertising
Companies that collect business emails struggle to target customers on most ad and social platforms. We’ve bridged that gap.
October 24, 2023
What is Data Onboarding?
Learn how you can leverage data onboarding to create a 360-degree of your customer to supercharge your marketing use cases.
October 18, 2023
Reverse ETL 2.0: Streaming Is Here
We’re launching a new way to sync data from the warehouse at lower latencies than ever before. Real-time data, here we come!
October 16, 2023
The Complexity of CDPs: An Interview With Lee Hammond
Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.
October 12, 2023
How We Reduced Our Snowflake Compute Costs
How we uncovered 4-figure dollar savings monthly, and 5-figure dollar savings annually with 2 simple actions
October 9, 2023
Feature Release: Protecting Data-Driven Operations at Scale
Hightouch’s new app homepage makes identifying and resolving data issues easy. Never disrupt revenue again.
October 5, 2023
5 Insider Tricks to Hack Your CDP Bill & Save a Small Fortune
With Q4 around the corner, we’re sharing some secrets to help slash your Customer Data Platform costs.
October 4, 2023
Why The Zebra Chose a Composable CDP
We’re powering insurance policy marketing and advertising personalization directly from our data warehouse.
October 2, 2023
The Evolution of MarTech: An Interview With Austin Hay
Austin shares his perspective on the MarTech space and discusses how the Composable CDP is changing the way data and marketing teams work together.
October 1, 2023
The New Age of Digital Advertising: The Power of Conversion APIs
Learn how to enrich conversion signals with first-party data and seamlessly send them to from Snowflake to ad platforms to optimize your campaigns.
September 28, 2023
7 Myths About Composable CDPs, Busted
Everyone’s talking about Composable Customer Data Platforms. Here are some of the most common misconceptions we hear.
September 26, 2023
Splits: Run Omnichannel Experiments from the Warehouse
Enable randomized, multivariate testing from the data warehouse across channels with our code-free tools.
September 26, 2023
What is Clickstream Data? (Tools + Use Cases)
Learn how to leverage clickstream to deliver better user experiences.
September 25, 2023
Announcing Hightouch’s New Rockerbox Integration: Marketing Attribution Made Easy
Power Rockerbox with all of your company’s data to measure the impact of your marketing campaigns.
September 15, 2023
Why Bol.com Chose a Composable CDP
Leveraging first-party data for audience-based targeting in a cookieless world.
September 15, 2023
What is Event Tracking?
Learn everything you need about event tracking and how you can leverage it to optimize your marketing channels.
September 13, 2023
Reaching the peak of the industry: Our G2 Story
How we leveraged real customer feedback to become #1 in Reverse ETL and transform the CDP landscape.
September 12, 2023
Announcing Hightouch Events: Event Collection for the Data Warehouse
Hightouch Events allows companies to easily collect and load events into the warehouse to support analytics and the Composable CDP.
September 6, 2023
Databricks Invests in Hightouch to Activate the Data Lakehouse
Databricks and Hightouch share a vision for a future where all of a company’s data is immediately actionable.
August 30, 2023
The Top 5 Identity Resolution Use Cases
Five identity resolution use cases to supercharge your business.
August 28, 2023
Finally: A LiveRamp Alternative
LiveRamp and its competitors all took the same (expensive) approach to data onboarding. There’s a better way to boost match rates.
August 22, 2023
Improving Hightouch’s Traits
How we improved our Traits feature to empower all teams to target new audiences
August 16, 2023
Identity Resolution - Why CDPs Fall Short
Perform identity resolution directly in your data warehouse, not in a Customer Data Platform.
August 15, 2023
The Best Identity Resolution Tools
What are the best options available on the market for identity resolution and where do they differentiate?
August 9, 2023
Is the Composable CDP Bullsh*t?
Suddenly everyone and everything claims to be a Composable CDP. Let’s cut through the noise and call things what they are.
August 9, 2023
Announcing Hightouch’s New Insider Integration
Enrich Insider with all of your company’s data to power individualized customer experiences across channels.
August 9, 2023
Hightouch Joins the LinkedIn Marketing Partner Program
Power advertising campaigns on LinkedIn with your first-party data
August 9, 2023
HubSpot Invests in Hightouch to Help Businesses Harness the Power of Data
Hightouch and HubSpot share a vision for the future of data-driven business growth.
August 8, 2023
Customer 360 - What Is It And Why Is It Important?
The key to creating unified and actionable customer profiles.
August 8, 2023
Hightouch vs. Census: The Key Differences
A comprehensive comparison of Hightouch and Census.
August 3, 2023
The B2B CDP
How to overcome the unique data challenges of B2B marketing with a Composable CDP
August 2, 2023
Announcing The Trade Desk Integration: Powering Programmatic Advertising with First-Party Data
Use Hightouch to update The Trade Desk with data from the warehouse to increase ROAS
July 26, 2023
Hightouch Raises $38M and Unveils Customer 360 Toolkit
How new capabilities and funding will accelerate us on our mission to enable anyone within an organization to take action on customer data
July 19, 2023
Announcing Identity Resolution
The warehouse-native identity resolution feature that MarTech teams have been looking for.
July 19, 2023
How to Power Personalization with dbt Models
Learn how you can leverage the Hightouch Personalization API to access your dbt models in real-time to power your most complex personalization use cases.
July 18, 2023
What is an Identity Graph?
Identity graphs are a powerful tool to navigate the complexities of customer data in the digital age. Discover how identity graphs can empower your marketing efforts and unlock valuable customer insights.
July 18, 2023
Omnichannel Marketing Explained: Benefits and Examples
Create an excellent customer experience by using your customer data and omnichannel marketing.
July 7, 2023
Introducing: Hightouch Environments
Never make a mistake in production again. We’re enabling companies to test and manage sync and model changes more flexibly than ever.
June 27, 2023
Breaking the Growth Ceiling
How leveraging the right tools to unlock the full potential of customer data enables modern marketing teams to break through their growth ceiling
June 21, 2023
The Customer Data Platform Built for Conglomerates
How conglomerates can leverage a new generation of CDPs to create a virtuous cycles between individual brand autonomy and consolidation to drive value across the portfolio.
June 20, 2023
What is a Composable CDP?
Learn why Composable CDPs are seeing such rapid adoption, how they work, and why they're replacing traditional CDPs.
June 20, 2023
How Amazon Redshift Pricing Works: Everything You Need to Know
Learn everything there is to know about Redshift pricing so you understand your usage and costs.
June 13, 2023
Planning for Success: Constructing a CDP Use Case Roadmap
Make a plan for the key use-cases that you need to accomplish with your Customer Data Platform implementation.
June 12, 2023
You don't need the Modern Data Stack to get sh*t done
Why it's time to refocus from the dream architecture to pragmatic solutions that quickly solve your business needs
June 12, 2023
The Ultimate Guide to AdTech
Take a deep dive and understand exactly what AdTech is and it's different use cases.
June 9, 2023
Modernizing ETL in the Cloud Data Warehouse
Why data teams should replace legacy ETL with a combination of ELT and Reverse ETL.
June 8, 2023
The Customer Data Platform Storage Conundrum
What is the most secure (and affordable) way to activate customer data at scale?
June 7, 2023
Essential Apps for Marketers: Hightouch & HubSpot
Hightouch enables you to enrich HubSpot with customer data and transform your marketing.
June 6, 2023
Face it: Your data isn't perfect. And that's OK.
Perfectionism stops you from getting value from your data today. You might end up waiting a lifetime for a “single source of truth”
May 31, 2023
Announcing Hightouch Schemas
Visually define customer data models to unlock audience building and activation from ANY data set in minutes.
May 31, 2023
What is Identity Resolution?
Learn how to create a 360-degree view of your customer by stitching user profiles together in your data warehouse.
May 30, 2023
What is Entity Resolution?
Learn why and how you should deduplicate and consolidate data for the key concepts that drive your business.
May 30, 2023
Just Start with Suppression
Suppression audiences are a simple way to boost campaign effectiveness and reduce spend. So why aren’t more companies using them?
May 23, 2023
A Guide for Evaluating Data Activation Platforms
A simple framework to evaluating and testing Data Activation platforms to ensure successful implementation.
May 22, 2023
A Marketer's Guide to Attribution Modeling
Learn everything there is to know about attribution modeling and how you can build your own custom attribution model tailored to your business.
May 22, 2023
What is Data Curation? (Examples and Use Cases)
Learn the 8-step data curation framework to ensure your data assets are of high quality, usable, and accessible across teams and organizations.
May 22, 2023
What is Growth Marketing? (Campaign Examples and Strategies)
Learn all about growth marketing and get inspired from some great examples of campaigns you should be using in your business.
May 10, 2023
The Most Powerful Audience Builder Just Got Even Better
Announcing a new and improved audience builder to empower marketers to build and activate audiences directly from the data warehouse to any business tool.
May 9, 2023
Embracing Data Warehouse Layers: How to Build Scalable Data Modeling
How to leverage the data warehouse layers for efficient data engineering and data activation with just the right amount of abstraction.
May 8, 2023
What is Data Governance? How to Design and Implement a Framework
Find out how you can design and implement your a data governance framework
May 8, 2023
Third Party Data Isn't Dead. Introducing Match Booster.
Hightouch now brings together the power of first party data with trusted data from the world's top data providers to maximize ROAS - without 3rd party cookies.
May 2, 2023
Announcing Match Booster
The easiest, most efficient way to enrich customer data and drive up audience match rates across advertising platforms.
May 2, 2023
Data Downtime Destroys Value
As you unlock more value from data, downtime becomes more costly. A Monte Carlo survey reveals data downtime has increased nearly twofold year over year.
May 2, 2023
The Best Reverse ETL Tools
Choose which Reverse ETL tool is the best for your use case with this detailed breakdown of the industry leaders.
May 1, 2023
The Seven Stages of Data Lifecycle Management
Learn about each of the seven stages of data lifecycle management and how it can reduce costs and increase data quality.
May 1, 2023
The Rise of the Technical Marketer
Marketers today from leading organizations like Cars.com are embracing their existing customer data to unleash their MarTech investments and grow their business even faster.
April 26, 2023
How to Setup Lead Scoring in Salesforce
Learn how you can start scoring your leads and accounts in Salesforce.
April 13, 2023
The Definitive Guide to Hubspot Lead Scoring
Learn how you can set up manual and predictive lead scoring in Hubspot.
April 13, 2023
The Ultimate Guide to Lifecycle Marketing
Find out how you can use lifecycle marketing to lead people through the customer journey, turning them into paying customer and retaining them.
April 13, 2023
Saving $1M in Marketing Spend with a Composable CDP powered by Hightouch
Learn how IntelyCare drives rapid experimentation and omnichannel personalization using Hightouch to activate their data in Snowflake.
April 10, 2023
How To Leverage Actionable Insights
Learn how actionable insights you help you to turn your reports and dashboards into action that creates tangible results.
April 9, 2023
I ran an experiment… Now What?
How and why we are closing the audience activation loop by building an analytics feature set within Hightouch.
April 5, 2023
How to Setup the CRM Snowflake Connector
We have compiled the complete guide to setting up the Snowflake Connector tool to get data into Salesforce. Read on to get a step-by-step guide on the tool's implementation, benefits, and drawbacks.
April 4, 2023
What is a Customer Data Warehouse?
Find out what a customer data warehouse is and how it can turn insights into action.
April 4, 2023
Welcome to the Data Movement Movement
How Hightouch and Fivetran work together to enable leading organizations with the capabilities necessary to move data at scale.
March 30, 2023
The Definitive Guide to the Snowflake Marketplace
Learn how data consumers and data providers are leveraging the Snowflake Marketplace to build data products and enrich their Snowflake data with third-party datasets.
March 30, 2023
Introducing a Composable Customer Data Platform powered by Google BigQuery
Learn how leading organizations unleash the full potential of their customer data in BigQuery using Hightouch.
March 23, 2023
How to Setup Salesforce Data Loader
The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.
March 23, 2023
What is Apache Airflow?
Find out what Airflow is and how it's used to orchestrate data pipelines.
March 22, 2023
How to Setup Salesforce Data Import Wizard
The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.
March 22, 2023
Introducing Tableau as a Source
Take action on any Tableau analyses by syncing your workbooks to 140+ business tools with Hightouch.
March 7, 2023
What is a Data Dictionary?
Learn everything there is to know about data dictionaries so you can leverage them provide relevant context and create transparency across teams.
March 6, 2023
Why Team Matters More Than Tech: An Enterprise Framework for Customer Data Acceleration
Actable's detailed framework for accelerating enterprise-level customer data initiatives and driving business outcomes.
March 6, 2023
What is an ETL pipeline?
Learn why an ETL pipeline is essential for data analytics and data activation.
March 3, 2023
A Technical Deep Dive into Snowflake Pricing
Learn everything there is to know about Snowflake pricing so you can estimate your usage and costs.
March 3, 2023
What's the Difference Between a Data Warehouse and a Database?
Learn the differences between a data warehouse and a database such as the different types of each and the use cases of each one.
March 2, 2023
