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Dark Clouds: the broken promises of Salesforce CDP.

Dark Clouds: the broken promises of Salesforce CDP

Sales, Service, and Marketing Cloud are industry staples. Salesforce’s CDP is the wrong way to get data into them.

February 28, 2024

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Introducing Match Booster Anonymous: Ad Retargeting for a Cookieless World.

Introducing Match Booster Anonymous: Ad Retargeting for a Cookieless World

Welcome to the future of anonymous retargeting—where privacy and performance coexist.

February 27, 2024

Introducing: Identity Resolution Waterfalls and Profile Inspector.

Introducing: Identity Resolution Waterfalls and Profile Inspector

Two powerful new features that make the best warehouse-native identity solution even better.

February 26, 2024

What CDPs got right–and wrong–about behavioral events.

What CDPs got right–and wrong–about behavioral events

Customer Data Platforms put themselves on the map with event collection and real-time event streaming. They’ve left room for improvement.

February 14, 2024

Introducing Event Streaming: Sync Data to Tools in Real-Time.

Introducing Event Streaming: Sync Data to Tools in Real-Time

It’s easier than ever to forward real-time behavioral event data directly to downstream destinations.

February 14, 2024

Announcing Hightouch’s data clean room solution with Google Cloud’s BigQuery .

Announcing Hightouch’s data clean room solution with Google Cloud’s BigQuery

Make the most of your advertising data with Hightouch and BigQuery.

February 13, 2024

What is Campaign Analytics?.

What is Campaign Analytics?

Learn how you can use campaign analytics to conduct experiments, measure campaign performance, and build personalized experiences for your customers.

February 13, 2024

What is Web Analytics? (Use Cases + Tools).

What is Web Analytics? (Use Cases + Tools)

Learn how you can use web analytics to build personalized experiences for your users and increase conversions on your website.

February 13, 2024

What Are Data Contracts & How Do They Work?.

What Are Data Contracts & How Do They Work?

Master the art of Data Contracts to safeguard your data quality and improve the impact data has on your business.

February 13, 2024

What is a MarTech Stack (and How to Build One)?.

What is a MarTech Stack (and How to Build One)?

Learn exactly what a MarTech stack is, how you can build one, and how it can bring efficiency to your business.

February 12, 2024

What is RudderStack? (And How Does it Work?).

What is RudderStack? (And How Does it Work?)

Learn all about Rudderstack's core features, capabilities, and product features.

February 9, 2024

How to Raise $1 Million (CEO Explains Startup Funding).

How to Raise $1 Million (CEO Explains Startup Funding)

Getting funding for a startup can be hard. What exactly do you need to raise money from investors? Tejas walks through what you need at each stage.

February 9, 2024

Syncing suppression audiences across Ad Platforms.

Syncing suppression audiences across Ad Platforms

Learn how to stop wasting ad spend on customers you can’t sell to and boost your ROAS on all ad platforms. All in just minutes.

February 7, 2024

Rethinking the CDP with Chime.

Rethinking the CDP with Chime

Learn how Chime explores new ways to drive personalization at scale.

February 6, 2024

How to Create Customer-Centric Experiences by Activating Your Data.

How to Create Customer-Centric Experiences by Activating Your Data

Getting data for your customer-centric experience can be difficult. But it doesn't need to be. Choose the Composable CDP way.

February 6, 2024

Leveraging Customer Data to Drive Experiences That Win with Cars.com.

Leveraging Customer Data to Drive Experiences That Win with Cars.com

How Cars.com leverages Hightouch and Iterable to create hyper personalized email experiences.

February 6, 2024

Navigating the New Era of Cookieless Advertising.

Navigating the New Era of Cookieless Advertising

The cookie apocalypse doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing.

January 31, 2024

Announcing: Iterable Smart Ingest co-developed with Hightouch.

Announcing: Iterable Smart Ingest co-developed with Hightouch

Hightouch and Iterable launch a joint offering, making Hightouch the exclusive data warehouse ingestion provider for Iterable

January 30, 2024

The Composable CDP for first-party data in Europe.

The Composable CDP for first-party data in Europe

A Customer Data Platform centered on the cloud data warehouse powers superior personalization while meeting stringent compliance requirements.

January 24, 2024

What is Reverse ETL? The Definitive Guide .

What is Reverse ETL? The Definitive Guide

Everything you need to know about Reverse ETL.

January 23, 2024

What is Behavioral Data? The Complete Guide.

What is Behavioral Data? The Complete Guide

Learn everything you need about behavioral data and how to leverage it to predict customer behavior and deliver personalized experiences.

January 23, 2024

What is mParticle?.

What is mParticle?

Learn all about mParticle's core features, capabilities, and product features.

January 22, 2024

The Best LiveRamp Alternatives and Competitors.

The Best LiveRamp Alternatives and Competitors

Discover the top alternatives and competitors to LiveRamp.

January 18, 2024

Announcing Hightouch’s New Planhat Integration.

Announcing Hightouch’s New Planhat Integration

We’re making it easier than ever to build a culture of customer success with all of your data.

January 9, 2024

Don’t Let BI Become Another Data Silo .

Don’t Let BI Become Another Data Silo

Move past analytics and get to the action with Data Activation. Data activation is the way modern data teams empower business users with data.

January 9, 2024

How I Made $100,000 as a 16-Year-Old Software Engineer.

How I Made $100,000 as a 16-Year-Old Software Engineer

Read about how Tejas became a software engineer and landed his role at Segment, earning $100,000 at just 16.

January 9, 2024

Why Calendly Switched to a Composable CDP for Personalization and PLG with Hightouch.

Why Calendly Switched to a Composable CDP for Personalization and PLG with Hightouch

Our traditional CDP couldn’t handle the complex use cases we needed to solve for personalization, so we implemented a Composable CDP.

January 9, 2024

What is ActionIQ? .

What is ActionIQ?

Learn exactly what ActionIQ is, how it works, and whether or not you should leverage it as your CDP.

January 8, 2024

What is LiveRamp?.

What is LiveRamp?

Find out what LiveRamp is and how it can help with data onboarding and improve the reach of your advertising campaigns.

January 8, 2024

Is Your CDP Holding You Back? Signs You Should Move On.

Is Your CDP Holding You Back? Signs You Should Move On

Regardless of your past investments, Customer Data Platforms often fail to meet your needs. It may be time to explore a new approach.

January 3, 2024

The Marketers Guide to TikTok Data Connections.

The Marketers Guide to TikTok Data Connections

Maximizing TikTok ROI through a best-in-class integration strategy

January 1, 2024

What is a TikTok Pixel?.

What is a TikTok Pixel?

Learn what a TikTok Pixel is and how you can implement it on your website to help track conversions.

January 1, 2024

What is a Customer Data Platform (CDP)? The Complete Guide.

What is a Customer Data Platform (CDP)? The Complete Guide

A guide to understanding Customer Data Platforms (CDPs).

December 19, 2023

Announcing our Metaplane Integration: Observability Across the Tech Stack.

Announcing our Metaplane Integration: Observability Across the Tech Stack

Metaplane helps users proactively understand when data issues arise

December 19, 2023

The Next Big Thing in MarTech with Scott Brinker.

The Next Big Thing in MarTech with Scott Brinker

MarTech experts Scott Brinker, Juan Mendoza, and Tejas Manohar discuss the future of MarTech, the cloud data warehouse advantage, and more.

December 15, 2023

2023 Rewind: Celebrating a Year of Growth.

2023 Rewind: Celebrating a Year of Growth

Hightouch has grown and evolved over the last year. We owe it all to our customers.

December 13, 2023

Traditional CDP vs. Composable CDP (What's the Difference?).

Traditional CDP vs. Composable CDP (What's the Difference?)

A tactical guide to understand the key differences in CDP architectures.

December 11, 2023

The Science Behind Spotify Wrapped: Tracking 500M Users.

The Science Behind Spotify Wrapped: Tracking 500M Users

Spotify Wrapped is consistently one of the most viral marketing campaigns every year, but what exactly does it take to build and power this level of personalization?

November 30, 2023

Boost Match Rates to Conversion APIs.

Boost Match Rates to Conversion APIs

Enrich your conversion signals to maximize your return on advertising spend.

November 29, 2023

How dbt Created Analytics Engineering.

How dbt Created Analytics Engineering

Learn how a little known consultancy created dbt and created an entirely new category in the data world.

November 17, 2023

Hightouch Acquires HeadsUp.

Hightouch Acquires HeadsUp

The HeadsUp team will help build our AI-powered Customer 360 Toolkit for the Composable CDP.

November 16, 2023

Introducing Data Contracts: Collect Events Correctly the First Time.

Introducing Data Contracts: Collect Events Correctly the First Time

Never collect bad data again. Data contracts help you collect the behavioral customer data you need.

November 14, 2023

What is Salesforce CDP?.

What is Salesforce CDP?

Learn what Salesforce CDP is, how it works, and the key features within the platform.

November 13, 2023

What is Segment?.

What is Segment?

Learn all about Segment's core features, capabilities, and the various downsides to the platform.

November 13, 2023

Announcing Hightouch’s Connection to Nextdoor’s Conversion API.

Announcing Hightouch’s Connection to Nextdoor’s Conversion API

Power Nextdoor’s Conversion API with all of your company’s data to improve attribution and advertising strategies.

November 13, 2023

Announcing Hightouch’s New StackAdapt Integration.

Announcing Hightouch’s New StackAdapt Integration

Hightouch teamed up with StackAdapt to allow advertisers to synchronize their data with StackAdapt to enhance programmatic advertising campaigns.

November 13, 2023

Synthetic Conversions.

Synthetic Conversions

How and why performance marketers use synthetic conversions to drive their business forward.

November 13, 2023

Introducing Hightouch’s newest data source: Teradata.

Introducing Hightouch’s newest data source: Teradata

Sync data from Teradata Vantage to all of your business tools.

November 9, 2023

It's Time to End the Build vs Buy Debate..

It's Time to End the Build vs Buy Debate.

How the rapid adoption of composability changes the age-old Build vs Buy debate

November 8, 2023

What is Marketing Mix Modeling (MMM)?.

What is Marketing Mix Modeling (MMM)?

Learn everything you need to know about optimizing your ad spend with marketing mix modeling.

November 6, 2023

The Learning Phase: What Advertisers Need to Know.

The Learning Phase: What Advertisers Need to Know

Make the most of your advertising spend by exiting the Learning Phase as efficiently as possible.

November 1, 2023

How Snowflake Became a $60 Billion Unicorn.

How Snowflake Became a $60 Billion Unicorn

Learn how and why Snowflake became the most successful software IPO of all-time.

October 27, 2023

Boost Match Rates for B2B Advertising.

Boost Match Rates for B2B Advertising

Companies that collect business emails struggle to target customers on most ad and social platforms. We’ve bridged that gap.

October 24, 2023

What is Data Onboarding?.

What is Data Onboarding?

Learn how you can leverage data onboarding to create a 360-degree of your customer to supercharge your marketing use cases.

October 18, 2023

Reverse ETL 2.0: Streaming Is Here.

Reverse ETL 2.0: Streaming Is Here

We’re launching a new way to sync data from the warehouse at lower latencies than ever before. Real-time data, here we come!

October 16, 2023

The Complexity of CDPs: An Interview With Lee Hammond.

The Complexity of CDPs: An Interview With Lee Hammond

Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.

October 12, 2023

How We Reduced Our Snowflake Compute Costs.

How We Reduced Our Snowflake Compute Costs

How we uncovered 4-figure dollar savings monthly, and 5-figure dollar savings annually with 2 simple actions

October 9, 2023

Feature Release: Protecting Data-Driven Operations at Scale.

Feature Release: Protecting Data-Driven Operations at Scale

Hightouch’s new app homepage makes identifying and resolving data issues easy. Never disrupt revenue again.

October 5, 2023

Why I Left Segment....

Why I Left Segment...

Why I left a $3.2 billion company to start my own...

October 5, 2023

5 Insider Tricks to Hack Your CDP Bill & Save a Small Fortune.

5 Insider Tricks to Hack Your CDP Bill & Save a Small Fortune

With Q4 around the corner, we’re sharing some secrets to help slash your Customer Data Platform costs.

October 4, 2023

Why The Zebra Chose a Composable CDP.

Why The Zebra Chose a Composable CDP

We’re powering insurance policy marketing and advertising personalization directly from our data warehouse.

October 2, 2023

The Evolution of MarTech: An Interview With Austin Hay.

The Evolution of MarTech: An Interview With Austin Hay

Austin shares his perspective on the MarTech space and discusses how the Composable CDP is changing the way data and marketing teams work together.

October 1, 2023

The New Age of Digital Advertising: The Power of Conversion APIs.

The New Age of Digital Advertising: The Power of Conversion APIs

Learn how to enrich conversion signals with first-party data and seamlessly send them to from Snowflake to ad platforms to optimize your campaigns.

September 28, 2023

7 Myths About Composable CDPs, Busted.

7 Myths About Composable CDPs, Busted

Everyone’s talking about Composable Customer Data Platforms. Here are some of the most common misconceptions we hear.

September 26, 2023

Splits: Run Omnichannel Experiments from the Warehouse.

Splits: Run Omnichannel Experiments from the Warehouse

Enable randomized, multivariate testing from the data warehouse across channels with our code-free tools.

September 26, 2023

What is Clickstream Data? (Tools + Use Cases).

What is Clickstream Data? (Tools + Use Cases)

Learn how to leverage clickstream to deliver better user experiences.

September 25, 2023

Announcing Hightouch’s New Rockerbox Integration: Marketing Attribution Made Easy.

Announcing Hightouch’s New Rockerbox Integration: Marketing Attribution Made Easy

Power Rockerbox with all of your company’s data to measure the impact of your marketing campaigns.

September 15, 2023

Why Bol.com Chose a Composable CDP.

Why Bol.com Chose a Composable CDP

Leveraging first-party data for audience-based targeting in a cookieless world.

September 15, 2023

What is Event Tracking?.

What is Event Tracking?

Learn everything you need about event tracking and how you can leverage it to optimize your marketing channels.

September 13, 2023

Reaching the peak of the industry: Our G2 Story.

Reaching the peak of the industry: Our G2 Story

How we leveraged real customer feedback to become #1 in Reverse ETL and transform the CDP landscape.

September 12, 2023

Announcing Hightouch Events: Event Collection for the Data Warehouse.

Announcing Hightouch Events: Event Collection for the Data Warehouse

Hightouch Events allows companies to easily collect and load events into the warehouse to support analytics and the Composable CDP.

September 6, 2023

Databricks Invests in Hightouch to Activate the Data Lakehouse.

Databricks Invests in Hightouch to Activate the Data Lakehouse

Databricks and Hightouch share a vision for a future where all of a company’s data is immediately actionable.

August 30, 2023

The Top 5 Identity Resolution Use Cases.

The Top 5 Identity Resolution Use Cases

Five identity resolution use cases to supercharge your business.

August 28, 2023

Finally: A LiveRamp Alternative.

Finally: A LiveRamp Alternative

LiveRamp and its competitors all took the same (expensive) approach to data onboarding. There’s a better way to boost match rates.

August 22, 2023

Improving Hightouch’s Traits.

Improving Hightouch’s Traits

How we improved our Traits feature to empower all teams to target new audiences

August 16, 2023

Identity Resolution - Why CDPs Fall Short.

Identity Resolution - Why CDPs Fall Short

Perform identity resolution directly in your data warehouse, not in a Customer Data Platform.

August 15, 2023

The Best Identity Resolution Tools .

The Best Identity Resolution Tools

What are the best options available on the market for identity resolution and where do they differentiate?

August 9, 2023

Is the Composable CDP Bullsh*t?.

Is the Composable CDP Bullsh*t?

Suddenly everyone and everything claims to be a Composable CDP. Let’s cut through the noise and call things what they are.

August 9, 2023

Announcing Hightouch’s New Insider Integration.

Announcing Hightouch’s New Insider Integration

Enrich Insider with all of your company’s data to power individualized customer experiences across channels.

August 9, 2023

Hightouch Joins the LinkedIn Marketing Partner Program.

Hightouch Joins the LinkedIn Marketing Partner Program

Power advertising campaigns on LinkedIn with your first-party data

August 9, 2023

HubSpot Invests in Hightouch to Help Businesses Harness the Power of Data.

HubSpot Invests in Hightouch to Help Businesses Harness the Power of Data

Hightouch and HubSpot share a vision for the future of data-driven business growth.

August 8, 2023

Customer 360 - What Is It And Why Is It Important?.

Customer 360 - What Is It And Why Is It Important?

The key to creating unified and actionable customer profiles.

August 8, 2023

Hightouch vs. Census: The Key Differences.

Hightouch vs. Census: The Key Differences

A comprehensive comparison of Hightouch and Census.

August 3, 2023

The B2B CDP.

The B2B CDP

How to overcome the unique data challenges of B2B marketing with a Composable CDP

August 2, 2023

Announcing The Trade Desk Integration: Powering Programmatic Advertising with First-Party Data.

Announcing The Trade Desk Integration: Powering Programmatic Advertising with First-Party Data

Use Hightouch to update The Trade Desk with data from the warehouse to increase ROAS

July 26, 2023

Hightouch Raises $38M and Unveils Customer 360 Toolkit .

Hightouch Raises $38M and Unveils Customer 360 Toolkit

How new capabilities and funding will accelerate us on our mission to enable anyone within an organization to take action on customer data

July 19, 2023

Announcing Identity Resolution.

Announcing Identity Resolution

The warehouse-native identity resolution feature that MarTech teams have been looking for.

July 19, 2023

How to Power Personalization with dbt Models.

How to Power Personalization with dbt Models

Learn how you can leverage the Hightouch Personalization API to access your dbt models in real-time to power your most complex personalization use cases.

July 18, 2023

What is an Identity Graph? .

What is an Identity Graph?

Identity graphs are a powerful tool to navigate the complexities of customer data in the digital age. Discover how identity graphs can empower your marketing efforts and unlock valuable customer insights.

July 18, 2023

Omnichannel Marketing Explained: Benefits and Examples.

Omnichannel Marketing Explained: Benefits and Examples

Create an excellent customer experience by using your customer data and omnichannel marketing.

July 7, 2023

Introducing: Hightouch Environments.

Introducing: Hightouch Environments

Never make a mistake in production again. We’re enabling companies to test and manage sync and model changes more flexibly than ever.

June 27, 2023

Breaking the Growth Ceiling .

Breaking the Growth Ceiling

How leveraging the right tools to unlock the full potential of customer data enables modern marketing teams to break through their growth ceiling

June 21, 2023

The Customer Data Platform Built for Conglomerates.

The Customer Data Platform Built for Conglomerates

How conglomerates can leverage a new generation of CDPs to create a virtuous cycles between individual brand autonomy and consolidation to drive value across the portfolio.

June 20, 2023

What is a Composable CDP?.

What is a Composable CDP?

Learn why Composable CDPs are seeing such rapid adoption, how they work, and why they're replacing traditional CDPs.

June 20, 2023

How Amazon Redshift Pricing Works: Everything You Need to Know.

How Amazon Redshift Pricing Works: Everything You Need to Know

Learn everything there is to know about Redshift pricing so you understand your usage and costs.

June 13, 2023

Planning for Success: Constructing a CDP Use Case Roadmap.

Planning for Success: Constructing a CDP Use Case Roadmap

Make a plan for the key use-cases that you need to accomplish with your Customer Data Platform implementation.

June 12, 2023

You don't need the Modern Data Stack to get sh*t done.

You don't need the Modern Data Stack to get sh*t done

Why it's time to refocus from the dream architecture to pragmatic solutions that quickly solve your business needs

June 12, 2023

The Ultimate Guide to AdTech.

The Ultimate Guide to AdTech

Take a deep dive and understand exactly what AdTech is and it's different use cases.

June 9, 2023

Modernizing ETL in the Cloud Data Warehouse.

Modernizing ETL in the Cloud Data Warehouse

Why data teams should replace legacy ETL with a combination of ELT and Reverse ETL.

June 8, 2023

The Customer Data Platform Storage Conundrum.

The Customer Data Platform Storage Conundrum

What is the most secure (and affordable) way to activate customer data at scale?

June 7, 2023

Essential Apps for Marketers: Hightouch & HubSpot.

Essential Apps for Marketers: Hightouch & HubSpot

Hightouch enables you to enrich HubSpot with customer data and transform your marketing.

June 6, 2023

Face it: Your data isn't perfect. And that's OK..

Face it: Your data isn't perfect. And that's OK.

Perfectionism stops you from getting value from your data today. You might end up waiting a lifetime for a “single source of truth”

May 31, 2023

Announcing Hightouch Schemas.

Announcing Hightouch Schemas

Visually define customer data models to unlock audience building and activation from ANY data set in minutes.

May 31, 2023

What is Identity Resolution?.

What is Identity Resolution?

Learn how to create a 360-degree view of your customer by stitching user profiles together in your data warehouse.

May 30, 2023

What is Entity Resolution?.

What is Entity Resolution?

Learn why and how you should deduplicate and consolidate data for the key concepts that drive your business.

May 30, 2023

Just Start with Suppression.

Just Start with Suppression

Suppression audiences are a simple way to boost campaign effectiveness and reduce spend. So why aren’t more companies using them?

May 23, 2023

A Guide for Evaluating Data Activation Platforms.

A Guide for Evaluating Data Activation Platforms

A simple framework to evaluating and testing Data Activation platforms to ensure successful implementation.

May 22, 2023

A Marketer's Guide to Attribution Modeling.

A Marketer's Guide to Attribution Modeling

Learn everything there is to know about attribution modeling and how you can build your own custom attribution model tailored to your business.

May 22, 2023

What is Data Curation? (Examples and Use Cases).

What is Data Curation? (Examples and Use Cases)

Learn the 8-step data curation framework to ensure your data assets are of high quality, usable, and accessible across teams and organizations.

May 22, 2023

What is Growth Marketing? (Campaign Examples and Strategies).

What is Growth Marketing? (Campaign Examples and Strategies)

Learn all about growth marketing and get inspired from some great examples of campaigns you should be using in your business.

May 10, 2023

The Most Powerful Audience Builder Just Got Even Better.

The Most Powerful Audience Builder Just Got Even Better

Announcing a new and improved audience builder to empower marketers to build and activate audiences directly from the data warehouse to any business tool.

May 9, 2023

Embracing Data Warehouse Layers: How to Build Scalable Data Modeling.

Embracing Data Warehouse Layers: How to Build Scalable Data Modeling

How to leverage the data warehouse layers for efficient data engineering and data activation with just the right amount of abstraction.

May 8, 2023

What is Data Governance? How to Design and Implement a Framework.

What is Data Governance? How to Design and Implement a Framework

Find out how you can design and implement your a data governance framework

May 8, 2023

Third Party Data Isn't Dead. Introducing Match Booster..

Third Party Data Isn't Dead. Introducing Match Booster.

Hightouch now brings together the power of first party data with trusted data from the world's top data providers to maximize ROAS - without 3rd party cookies.

May 2, 2023

Announcing Match Booster.

Announcing Match Booster

The easiest, most efficient way to enrich customer data and drive up audience match rates across advertising platforms.

May 2, 2023

Data Downtime Destroys Value.

Data Downtime Destroys Value

As you unlock more value from data, downtime becomes more costly. A Monte Carlo survey reveals data downtime has increased nearly twofold year over year.

May 2, 2023

The Best Reverse ETL Tools.

The Best Reverse ETL Tools

Choose which Reverse ETL tool is the best for your use case with this detailed breakdown of the industry leaders.

May 1, 2023

The Seven Stages of Data Lifecycle Management.

The Seven Stages of Data Lifecycle Management

Learn about each of the seven stages of data lifecycle management and how it can reduce costs and increase data quality.

May 1, 2023

The Rise of the Technical Marketer.

The Rise of the Technical Marketer

Marketers today from leading organizations like Cars.com are embracing their existing customer data to unleash their MarTech investments and grow their business even faster.

April 26, 2023

How to Setup Lead Scoring in Salesforce.

How to Setup Lead Scoring in Salesforce

Learn how you can start scoring your leads and accounts in Salesforce.

April 13, 2023

The Definitive Guide to Hubspot Lead Scoring.

The Definitive Guide to Hubspot Lead Scoring

Learn how you can set up manual and predictive lead scoring in Hubspot.

April 13, 2023

The Ultimate Guide to Lifecycle Marketing.

The Ultimate Guide to Lifecycle Marketing

Find out how you can use lifecycle marketing to lead people through the customer journey, turning them into paying customer and retaining them.

April 13, 2023

Saving $1M in Marketing Spend with a Composable CDP powered by Hightouch.

Saving $1M in Marketing Spend with a Composable CDP powered by Hightouch

Learn how IntelyCare drives rapid experimentation and omnichannel personalization using Hightouch to activate their data in Snowflake.

April 10, 2023

How To Leverage Actionable Insights.

How To Leverage Actionable Insights

Learn how actionable insights you help you to turn your reports and dashboards into action that creates tangible results.

April 9, 2023

I ran an experiment… Now What?.

I ran an experiment… Now What?

How and why we are closing the audience activation loop by building an analytics feature set within Hightouch.

April 5, 2023

How to Setup the CRM Snowflake Connector.

How to Setup the CRM Snowflake Connector

We have compiled the complete guide to setting up the Snowflake Connector tool to get data into Salesforce. Read on to get a step-by-step guide on the tool's implementation, benefits, and drawbacks.

April 4, 2023

What is a Customer Data Warehouse?.

What is a Customer Data Warehouse?

Find out what a customer data warehouse is and how it can turn insights into action.

April 4, 2023

Welcome to the Data Movement Movement.

Welcome to the Data Movement Movement

How Hightouch and Fivetran work together to enable leading organizations with the capabilities necessary to move data at scale.

March 30, 2023

The Definitive Guide to the Snowflake Marketplace.

The Definitive Guide to the Snowflake Marketplace

Learn how data consumers and data providers are leveraging the Snowflake Marketplace to build data products and enrich their Snowflake data with third-party datasets.

March 30, 2023

Introducing a Composable Customer Data Platform powered by Google BigQuery.

Introducing a Composable Customer Data Platform powered by Google BigQuery

Learn how leading organizations unleash the full potential of their customer data in BigQuery using Hightouch.

March 23, 2023

How to Setup Salesforce Data Loader.

How to Setup Salesforce Data Loader

The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.

March 23, 2023

What is Apache Airflow?.

What is Apache Airflow?

Find out what Airflow is and how it's used to orchestrate data pipelines.

March 22, 2023

How to Setup Salesforce Data Import Wizard.

How to Setup Salesforce Data Import Wizard

The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.

March 22, 2023

Introducing Tableau as a Source.

Introducing Tableau as a Source

Take action on any Tableau analyses by syncing your workbooks to 140+ business tools with Hightouch.

March 7, 2023

What is a Data Dictionary?.

What is a Data Dictionary?

Learn everything there is to know about data dictionaries so you can leverage them provide relevant context and create transparency across teams.

March 6, 2023

Why Team Matters More Than Tech: An Enterprise Framework for Customer Data Acceleration.

Why Team Matters More Than Tech: An Enterprise Framework for Customer Data Acceleration

Actable's detailed framework for accelerating enterprise-level customer data initiatives and driving business outcomes.

March 6, 2023

What is an ETL pipeline?.

What is an ETL pipeline?

Learn why an ETL pipeline is essential for data analytics and data activation.

March 3, 2023

A Technical Deep Dive into Snowflake Pricing.

A Technical Deep Dive into Snowflake Pricing

Learn everything there is to know about Snowflake pricing so you can estimate your usage and costs.

March 3, 2023

What's the Difference Between a Data Warehouse and a Database?.

What's the Difference Between a Data Warehouse and a Database?

Learn the differences between a data warehouse and a database such as the different types of each and the use cases of each one.

March 2, 2023

What's New at Hightouch? (Feb 2023).

What's New at Hightouch? (Feb 2023)

February is a short month, but our engineering team is constantly raising the bar. Check out all of the new integrations, features, and improvements we made in the past month.

March 1, 2023

The Data Warehouse is for Marketers.

The Data Warehouse is for Marketers

How and why we are investing in building marketer-first features to unleash the power of the cloud data warehouse.

February 28, 2023

Announcing Hightouch Customer Studio.

Announcing Hightouch Customer Studio

An entire suite of purpose-built marketer-first features that enable everyone to unleash the power of the data warehouse.

February 28, 2023

Agness Allagh on Making Experiences Possible: Bringing All of Your Customer Data Together to Drive Personalization Across the Customer Lifecycle.

Agness Allagh on Making Experiences Possible: Bringing All of Your Customer Data Together to Drive Personalization Across the Customer Lifecycle

Former Head of Marketing Operations and MarTech at Meta, Agness Allagh, discusses how to get your organization ready to unify customer data.

February 27, 2023

Indeed’s Darrell Alfonso on the Cloud Data Warehouse’s Role in Breaking Customer Data Out of Silos.

Indeed’s Darrell Alfonso on the Cloud Data Warehouse’s Role in Breaking Customer Data Out of Silos

Darrell Alfonso, Director of Marketing Strategy and Operations at Indeed, discusses the flexibility and power of the cloud data warehouse and how MarTech leaders can bridge technical and marketing teams.

February 27, 2023

M1’s Jake Larson on the Future of Marketing: How the Cloud Data Warehouse is a Game Changer.

M1’s Jake Larson on the Future of Marketing: How the Cloud Data Warehouse is a Game Changer

Jake Larson, MarTech leader at M1, discusses how the cloud data warehouse has transformed his marketing organization and M1’s customer experiences for the better.

February 27, 2023

F5’s Jessica Kao on the Complete Customer View: Leveraging the Data Warehouse as the Customer Source of Truth.

F5’s Jessica Kao on the Complete Customer View: Leveraging the Data Warehouse as the Customer Source of Truth

Jessica Kao, Senior Director of Marketing Operations and Analytics at F5, discusses how to leverage the data warehouse to build a customer source of truth.

February 27, 2023

How to Setup dataloader.io.

How to Setup dataloader.io

Learn how to leverage dataloader.io to sync data into Salesforce and why it may not be the best option for you.

February 27, 2023

What is Data Observability and How Does it Impact Data Teams?.

What is Data Observability and How Does it Impact Data Teams?

Learn how data observability can produce better data products and reduce data downtime.

February 27, 2023

How Do the 6 Snowflake Data Types Work?.

How Do the 6 Snowflake Data Types Work?

Learn about the 6 different data types that you can use in Snowflake.

February 24, 2023

The Impossible Knot -- Getting Marketing & Data to Talk.

The Impossible Knot -- Getting Marketing & Data to Talk

How leading organizations are solving the seemingly impossible customer data problem.

February 23, 2023

What Is Data Discovery and How Can It Benefit You.

What Is Data Discovery and How Can It Benefit You

Find out how you can leverage data discovery to build trust and create better data products.

February 21, 2023

Reason #381 to Love the Data Warehouse: It Makes Finance Strategic.

Reason #381 to Love the Data Warehouse: It Makes Finance Strategic

Introducing Cherry Miao, our new VP Finance and Data

February 14, 2023

Data Activation for Everyone - Announcing Hightouch’s New Sigma Integration.

Data Activation for Everyone - Announcing Hightouch’s New Sigma Integration

Don’t stop at analytics: activate your Sigma analyses and data models in tools your business teams use every day.

February 9, 2023

The Best Modern Data Warehouse Tools.

The Best Modern Data Warehouse Tools

Looking for the best modern data warehouse tools you should be using? Find out which ones in this article.

February 9, 2023

What Is a Data Clean Room?.

What Is a Data Clean Room?

Learn what data clean rooms are, how they work, and why they are paramount in the future of how marketers activate, analyze, and measure campaigns.

February 7, 2023

What are User Segments (With Real-life Examples).

What are User Segments (With Real-life Examples)

Find out what user segments are and how industry leaders are using them to increase conversions.

February 2, 2023

Usage-Based Billing Is Way Too Hard - How the Warehouse Makes It Easy.

Usage-Based Billing Is Way Too Hard - How the Warehouse Makes It Easy

Transform your B2B SaaS billing with Hightouch's automated solution.

January 31, 2023

What's New at Hightouch? (Jan 2023).

What's New at Hightouch? (Jan 2023)

2023 may have just started, but our engineering team had one of their busiest months. Check out all the new features and improvements we made in January.

January 31, 2023

What is Data Integration and How Does it Work? .

What is Data Integration and How Does it Work?

Learn what data integration is and learn how it's used to extract, load, and transform data for analytics and activation.

January 27, 2023

The Five Steps for Data Analysis.

The Five Steps for Data Analysis

Learn why data analysis is so important and what the five steps for data analysis are.

January 27, 2023

Write Once, Use Anywhere – the Future of the Cloud Data Warehouse.

Write Once, Use Anywhere – the Future of the Cloud Data Warehouse

Why we are investing in building features like the Personalization API to make the cloud data warehouse accessible to any team, anywhere.

January 25, 2023

Announcing the Hightouch Personalization API.

Announcing the Hightouch Personalization API

A fast, flexible API for personalizing your customer experiences

January 25, 2023

What is Data Transformation and How Does it Work?.

What is Data Transformation and How Does it Work?

Learn what data transformation is and how it's used to modify, reformat, cleanse, and restructure data.

January 25, 2023

Activate Trusted Customer Data to Offer Personalized Retail Buying Experiences.

Activate Trusted Customer Data to Offer Personalized Retail Buying Experiences

Unlock the full value of your customer data with Hightouch and Looker.

January 24, 2023

What Is First-Party Data.

What Is First-Party Data

First-party data is a hot subject at the moment. Learn what first-party data is, why it's important, and find out some use cases you could use now.

January 24, 2023

Top 10 Skills to Learn as a Data Engineer.

Top 10 Skills to Learn as a Data Engineer

Data engineer is an in-demand job. Find out the top 10 skills you must know as a data engineer.

January 20, 2023

What is DuckDB.

What is DuckDB

Find out all about DuckDB and how it can help you as a data analyst.

January 16, 2023

How SDRs Can Utilize Product Usage Data for Personalization.

How SDRs Can Utilize Product Usage Data for Personalization

Learn how your SDRs can hyper-personalize their outreach with product usage data to generate more pipeline.

January 11, 2023

What is Data Taxonomy?.

What is Data Taxonomy?

Find out what data taxonomy is and how it can benefit your data and your business.

January 10, 2023

A Practical Guide to Using the New Hightouch Fivetran Extension .

A Practical Guide to Using the New Hightouch Fivetran Extension

How we automated a near real-time end-to-end pipeline in 15 minutes, without an orchestrator

January 4, 2023

Should You Pay More for dbt Cloud?.

Should You Pay More for dbt Cloud?

Unpacking the 2023 dbt Cloud price change

December 22, 2022

What's New at Hightouch (Dec 2022).

What's New at Hightouch (Dec 2022)

2022 is nearly over. Check out all of the new integrations, features, and improvements we rolled out in December.

December 22, 2022

2023 Customer Data Strategies .

2023 Customer Data Strategies

As we enter 2023, find out what customer data strategies you should be implementing, so you don't get left behind.

December 22, 2022

What is Data Replication.

What is Data Replication

Find what data replication is, the benefits it can give your business, and the different types depending on the platform.

December 21, 2022

2022 Data Activation Year in Review .

2022 Data Activation Year in Review

Looking back on an incredible year for Hightouch, our customers, and the Data Activation movement.

December 19, 2022

What's in Store for Data Teams in 2023?.

What's in Store for Data Teams in 2023?

Here’s what three dozen industry practitioners had to say.

December 14, 2022

What is Data Automation.

What is Data Automation

Learn how you can take advantage of data automation and how it can save you time and effort.

December 7, 2022

What Is Retail Media And Why Should Marketers Care?.

What Is Retail Media And Why Should Marketers Care?

Explore what Retail Media is, why it’s important for marketers, and how it works.

December 6, 2022

Redshift vs. Snowflake: The Definitive Guide.

Redshift vs. Snowflake: The Definitive Guide

Learn the key differences between Redshift and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, cloud infrastructure, and performance.

December 5, 2022

iPaaS vs. Reverse ETL: Which Data Integration Approach is Right For Your Business?.

iPaaS vs. Reverse ETL: Which Data Integration Approach is Right For Your Business?

Dive into architectural differences of iPaaS and Reverse ETL, and learn which is best for your organization.

December 2, 2022

The Best Segment Alternatives and Competitors.

The Best Segment Alternatives and Competitors

Discover the top alternatives and competitors to Twilio Segment.

December 2, 2022

The Definitive Guide to Product-Qualified Leads (PQLs).

The Definitive Guide to Product-Qualified Leads (PQLs)

Learn why you should care about product-qualified leads and how you can build a product-qualified lead score to increase conversions.

December 2, 2022

What is Operational Analytics & Why You Should Use It.

What is Operational Analytics & Why You Should Use It

Operational Analytics shifts the focus from simply understanding data to taking action on it in the tools that run business processes. Instead of using dashboards to make decisions, Operational Analytics is focused on turning insights into action – automatically.

December 2, 2022

Announcing the Hightouch Fivetran Extension.

Announcing the Hightouch Fivetran Extension

Automatically trigger Hightouch syncs as soon as the freshest data is available.

December 1, 2022

What's New at Hightouch (Nov 2022).

What's New at Hightouch (Nov 2022)

Learn about the new things that were released at Hightouch for November 2022

December 1, 2022

The Ultimate Guide to B2B SaaS Metrics & How to Calculate Them.

The Ultimate Guide to B2B SaaS Metrics & How to Calculate Them

Find out what B2B SaaS metrics you should be measuring and how to calculate them.

November 22, 2022

Data Mapping Tools: What Is the Best Option for Your Business?.

Data Mapping Tools: What Is the Best Option for Your Business?

Learn everything there is to know about data mapping and discover which tool is right for your business.

November 18, 2022

Data Teams Need To Break Out Of Their Bubble.

Data Teams Need To Break Out Of Their Bubble

Data teams and stakeholders are often deeply siloed from each other, and the data team/marketing team divide is a powerful example of this dysfunction.

November 17, 2022

Enterprise-Ready on Day 1 .

Enterprise-Ready on Day 1

Announcing audit logs and improvements to platform access controls

November 15, 2022

How To Calculate Churn Rate.

How To Calculate Churn Rate

Learn how you can calculate churn rate and revenue churn rate for your business.

November 15, 2022

Reverse ETL Has Crossed the Chasm.

Reverse ETL Has Crossed the Chasm

All signs point to widespread industry validation and a rapid acceleration in adoption.

November 10, 2022

Feature Release: Priority Lists.

Feature Release: Priority Lists

Use audience prioritization within Hightouch to enable seamless funnel-based or stepped-journey campaigns.

November 10, 2022

How to Get More Out of Your Analytics.

How to Get More Out of Your Analytics

Leverage Data Activation to help your analytics team drive action and business impact.

November 9, 2022

Hightouch + Looker: Activate Data from Looks to any Business Application.

Hightouch + Looker: Activate Data from Looks to any Business Application

Utilize your existing Looker Looks as data models in Hightouch

November 8, 2022

Hightouch Recognized as a Cool Vendor in 2022 Gartner® Cool Vendors™ in Marketing Data & Analytics.

Hightouch Recognized as a Cool Vendor in 2022 Gartner® Cool Vendors™ in Marketing Data & Analytics

Reverse ETL is disrupting and simplifying how enterprises take action on data.

November 3, 2022

The Future of Digital Advertising is Here..

The Future of Digital Advertising is Here.

The future of digital advertising is a first-party data and audience game. And it's here - whether organizations are ready for it or not.

November 3, 2022

What's New at Hightouch (October 2022).

What's New at Hightouch (October 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in October of 2022.

October 31, 2022

The Data Tea Is Now Available as a Podcast.

The Data Tea Is Now Available as a Podcast

Our popular Linkedin Live show is now available on Apple Podcasts and Spotify.

October 28, 2022

What’s Next for the Analytics Engineer? - Reflections From Coalesce 2022.

What’s Next for the Analytics Engineer? - Reflections From Coalesce 2022

Recapping my Coalesce experience and musings on my own journey as an analytics engineer.

October 27, 2022

You Built that Funnel Dashboard… Now What? .

You Built that Funnel Dashboard… Now What?

Go beyond your dashboards. There’s a better way to get actionable insights to business teams.

October 25, 2022

Hightouch Named Fivetran Ecosystem Partner of the Year.

Hightouch Named Fivetran Ecosystem Partner of the Year

More than 150 mutual customers choose Hightouch and Fivetran to close their data loop.

October 20, 2022

Introducing Approval Flows.

Introducing Approval Flows

Require specific users to receive in-app approval before pushing changes to models and syncs into production.

October 20, 2022

Introducing dbt CI Checks.

Introducing dbt CI Checks

Validate how dbt code changes impact Hightouch syncs directly from GitHub

October 18, 2022

Feature Release: Audience Breakdowns.

Feature Release: Audience Breakdowns

Analyze specific characteristics of users within an audience to better understand overall audience composition.

October 5, 2022

How We’re Automating Customer Feature Requests and Flags with Reverse ETL.

How We’re Automating Customer Feature Requests and Flags with Reverse ETL

Learn how we’re using Hightouch and our modern data stack to streamline feedback loops

October 4, 2022

How Hightouch and Fivetran Are Powering More than 150 Data-Driven Organizations.

How Hightouch and Fivetran Are Powering More than 150 Data-Driven Organizations

Learn how over 150 data-driven organizations are using Hightouch and Fivetran to turn their data warehouse into an activation layer to power incredible customer experiences.

October 4, 2022

What's New at Hightouch (September 2022).

What's New at Hightouch (September 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in September 2022.

September 30, 2022

Dear CRM, I’ve Fallen in Love With the Data Warehouse.

Dear CRM, I’ve Fallen in Love With the Data Warehouse

Why it's time to embrace the data warehouse as your source of truth

September 19, 2022

Friends Don’t Let Friends Buy a CDP.

Friends Don’t Let Friends Buy a CDP

How spending the first half of his professional career at Segment drove Tejas Manohar to disrupt the 3.5 billion dollar CDP category.

September 14, 2022

Feature Release: Audience Overlaps.

Feature Release: Audience Overlaps

Visualize overlaps between audiences to deliver the most effective campaign.

September 13, 2022

How to Calculate a PQL (Product Qualified Lead) in SQL.

How to Calculate a PQL (Product Qualified Lead) in SQL

Learn how you can calculate product qualified lead in SQL.

September 9, 2022

Why Do We Do Data?.

Why Do We Do Data?

What do you actually do with data besides analyzing it and ML/AI?

September 9, 2022

Sync Hierarchical Data with Sync Sequences .

Sync Hierarchical Data with Sync Sequences

Exercise more control over how and when data is activated to destinations with hierarchical dependencies

September 7, 2022

What's New at Hightouch (August 2022).

What's New at Hightouch (August 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in August 2022.

September 2, 2022

How to Calculate MRR (Monthly Recurring Revenue) in SQL.

How to Calculate MRR (Monthly Recurring Revenue) in SQL

Learn how you can calculate monthly recurring revenue in SQL.

September 2, 2022

How to Calculate a Lead Score in SQL.

How to Calculate a Lead Score in SQL

Learn how you can calculate a lead score in SQL.

September 2, 2022

How to Calculate LTV (Lifetime Value) in SQL.

How to Calculate LTV (Lifetime Value) in SQL

Learn how you can calculate lifetime value score in SQL.

September 2, 2022

Announcing the Custom Destination Toolkit: Build Your Own Destination in Minutes.

Announcing the Custom Destination Toolkit: Build Your Own Destination in Minutes

Connect Hightouch to any API, with or without code

September 1, 2022

Announcing Our Solutions Partner Program.

Announcing Our Solutions Partner Program

Learn how you can become a Hightouch solution partner and drive more value for your customers.

August 31, 2022

Everything We Learned at the Gartner Data & Analytics Conference .

Everything We Learned at the Gartner Data & Analytics Conference

Dispatches from Disney World on the State of Enterprise Data & Analytics

August 29, 2022

Can Snowflake Be Your Marketing Cloud?.

Can Snowflake Be Your Marketing Cloud?

Snowflake is no longer just a data warehouse, it's an industry-leading Data Cloud you leverage to power your marketing campaigns.

August 26, 2022

How Do Salesforce Data Pipelines Work?.

How Do Salesforce Data Pipelines Work?

Learn how you can use Salesforce Data Pipelines to combine data from multiple sources, build recipes, and transform your data.

August 24, 2022

The Definitive Guide to Tableau CRM.

The Definitive Guide to Tableau CRM

Learn how you can leverage Tableau CRM for data integration, predictive analytics, and cloud-based visualization.

August 24, 2022

Your Audience Builder Needs an Upgrade.

Your Audience Builder Needs an Upgrade

How Hightouch Audiences leverages flexible data modeling to meet any business need

August 24, 2022

Driving Paid Media ROAS Through Audience Activation.

Driving Paid Media ROAS Through Audience Activation

Learn how modern marketing teams can leverage existing customer lists to maximize return on ad spend.

August 18, 2022

I Got Tired of Dealing With Data Problems, so I Quit My Job and Joined Hightouch.

I Got Tired of Dealing With Data Problems, so I Quit My Job and Joined Hightouch

Why I joined Hightouch, and why warehouse-centric is the future.

August 17, 2022

How to Calculate a SQL (Sales Qualified Lead) in SQL.

How to Calculate a SQL (Sales Qualified Lead) in SQL

Learn how you can calculate a sales qualified lead score in SQL.

August 12, 2022

How to Calculate a (MQL) Marketing Qualified Lead in SQL.

How to Calculate a (MQL) Marketing Qualified Lead in SQL

Learn how you can calculate a marketing qualified lead in SQL.

August 12, 2022

How to Calculate ARR (Annual Recurring Revenue) in SQL.

How to Calculate ARR (Annual Recurring Revenue) in SQL

Learn how you can calculate your annual recurring revenue in SQL.

August 12, 2022

Everything You Missed at the First-Ever Hightouch Demo Week .

Everything You Missed at the First-Ever Hightouch Demo Week

All the details from three days of hands-on demos to show you What’s Possible with Hightouch

August 11, 2022

Power Your Product Experiences With Hightouch.

Power Your Product Experiences With Hightouch

Combine the analytical power of your warehouse with the low-latency performance of your application databases to build real-time, personalized customer experiences.

August 9, 2022

Introducing dbt Exposures for Hightouch.

Introducing dbt Exposures for Hightouch

Get end-to-end visibility for how your data is flowing between dbt and Hightouch.

August 2, 2022

What's New at Hightouch (July 2022).

What's New at Hightouch (July 2022)

Check out the latest destinations, and enhancements we've made to our platform and integrations.

August 1, 2022

Boost the Accuracy of Your Hightouch Syncs with Warehouse-Level Data Observability.

Boost the Accuracy of Your Hightouch Syncs with Warehouse-Level Data Observability

Learn how you can leverage Datafold to reduce the risk of warehouse-generated errors before your data goes into production.

July 28, 2022

Announcing Advanced User Permissions for Hightouch.

Announcing Advanced User Permissions for Hightouch

Learn how you can start leveraging advanced access management features in Hightouch with role-based and label-based controls.

July 27, 2022

Building a Product-Led Growth Engine on Top of the Data Warehouse.

Building a Product-Led Growth Engine on Top of the Data Warehouse

Learn how we evolved our PLG engine to take advantage of our biggest asset: our data warehouse.

July 14, 2022

Introducing the Hightouch Dagster Integration.

Introducing the Hightouch Dagster Integration

Orchestrate your Hightouch syncs from a single operational pane of glass.

July 13, 2022

How to Measure the Impact of Your Data Team.

How to Measure the Impact of Your Data Team

Learn why you should stop focusing on metrics and why you should start tracking outcomes to measure the impact of your data team.

July 12, 2022

Understanding Data Enrichment: A Comprehensive Guide.

Understanding Data Enrichment: A Comprehensive Guide

Learn what data enrichment is, why it matters, and how you can implement it today.

July 8, 2022

What’s the Difference Between 1st vs 3rd Party Data?.

What’s the Difference Between 1st vs 3rd Party Data?

Learn the different types of data and understand when to leverage each.

July 8, 2022

What Are Google Offline Conversions?.

What Are Google Offline Conversions?

Find out what Google offline conversions are and how you can upload them into Google Ads.

July 6, 2022

What’s New at Hightouch (June 2022).

What’s New at Hightouch (June 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in June 2022.

July 1, 2022

Announcing Hightouch on Databricks Partner Connect.

Announcing Hightouch on Databricks Partner Connect

The First Data Activation Partner Available on Partner Connect, Hightouch Activates Lakehouse Data to Business Tools

June 28, 2022

What is a Modern Data Stack? The Definitive Guide.

What is a Modern Data Stack? The Definitive Guide

Learn everything there is to know about the individual components that make up a modern data stack.

June 27, 2022

Snowflake Summit 2022: The Biggest Feature Announcements.

Snowflake Summit 2022: The Biggest Feature Announcements

Check out everything you missed at Snowflake Summit 2022 including Unistore, Snowpark for Python, Native Apps, and Snowflake's vision to be a Data Cloud!

June 22, 2022

Introducing Sync Logs: In-Warehouse Observability for All Your Syncs.

Introducing Sync Logs: In-Warehouse Observability for All Your Syncs

Log sync data back to your warehouse so you can dig deeper into trends and errors with the full flexibility of SQL

June 15, 2022

Introducing: Hightouch Traits.

Introducing: Hightouch Traits

Any user can now easily create calculated fields called “Traits” to supercharge personalization capabilities - no code needed.

June 15, 2022

Announcing Hightouch on Snowflake Partner Connect.

Announcing Hightouch on Snowflake Partner Connect

The First Data Activation Platform Available on Snowflake Partner Connect, Hightouch can now be be launched directly from Snowflake

June 12, 2022

Should You Learn dbt?.

Should You Learn dbt?

A look at why everyone seems to be learning dbt, and some practical tips on getting started

June 6, 2022

What’s New at Hightouch (May 2022).

What’s New at Hightouch (May 2022)

It's time to catch up on everything you missed in May. Check out all of the new integrations, features, and improvements we rolled out in May.

May 31, 2022

Hightouch vs. Rudderstack: The key differences.

Hightouch vs. Rudderstack: The key differences

Learn everything there is to know about Hightouch and Rudderstack and discover the key differences around security, data access, audience management, speed, etc.

May 24, 2022

Data Apps: Fad or Trend?.

Data Apps: Fad or Trend?

Learn about the future of Data Apps, the advantages and disadvantages, and whether or not they are here to stay.

May 17, 2022

The Definitive Guide: CDPs vs. CRMs vs. DMPs.

The Definitive Guide: CDPs vs. CRMs vs. DMPs

Learn everything there is to know about CDPs, CRMs, and DMPs. Discover the key differences, use cases, and shortcomings...

May 13, 2022

The Marketers Guide to Facebook CAPI.

The Marketers Guide to Facebook CAPI

Maximize Facebook ROI through a best-in-class integration strategy leveraging Facebook's Conversion API

May 10, 2022

What's New at Hightouch (April 2022).

What's New at Hightouch (April 2022)

April is over and it's time to catch up on everything you missed. Check out our latest announcements, new integrations, latest features, product updates, and see what's coming up!

May 2, 2022

The CDP As We Know It Is Dead: Introducing the Composable CDP.

The CDP As We Know It Is Dead: Introducing the Composable CDP

Learn why CDPs are dead and how you can take advantage of the data warehouse.

April 21, 2022

GA4 & Reverse ETL: Activating Your Behavioral Data in BigQuery.

GA4 & Reverse ETL: Activating Your Behavioral Data in BigQuery

Learn how you can start leveraging your data in BigQuery to enrich your customer data in Google Analytics.

April 20, 2022

Hightouch Acquires Workbase.

Hightouch Acquires Workbase

We’re excited and humbled to bring the Workbase team into our fold and are looking forward to further expand Hightouch's capabilities.

April 19, 2022

What is Data Activation?.

What is Data Activation?

Learn everything to know about Data Activation, what it is, why it matters, and how you can get started activating your data today.

April 18, 2022

Hightouch: The Data Activation Platform.

Hightouch: The Data Activation Platform

Our transition from Reverse ETL to a Data Activation Platform, helping everyone take action on their data

April 13, 2022

Data Activation: The Next Step After Analytics.

Data Activation: The Next Step After Analytics

Analytics & BI aren't enough: learn why you need to focus on data activation to help everyone take action on their data

April 13, 2022

How We Migrated to Salesforce in 4 Hours using Hightouch.

How We Migrated to Salesforce in 4 Hours using Hightouch

CRM migrations are painful, but they shouldn't be. Learn how you can migrate your CRM in under four hours.

April 12, 2022

Hightouch Notify: Get Notified Where You Work.

Hightouch Notify: Get Notified Where You Work

Stop checking dashboards: start getting notified about key business events (from your warehouse) directly in your messaging tools

April 7, 2022

Hightouch is Going Multi-Region: Why You Should Care About Data Residency.

Hightouch is Going Multi-Region: Why You Should Care About Data Residency

Data residency laws are changing. Learn how you can use Hightouch’s new multi-region capabilities to store data in your region.

April 6, 2022

Our Integration with Databricks: Activate your ML models in your Lakehouse.

Our Integration with Databricks: Activate your ML models in your Lakehouse

Learn how you can activate the data models in your Lakehouse with Hightouch and Databricks.

April 4, 2022

Customized Alerts for Syncs With Our New Datadog Integration.

Customized Alerts for Syncs With Our New Datadog Integration

Learn how you can start configuring customized alerts for your syncs with our new Datadog integration.

March 30, 2022

Heroku Connect: The Definitive Guide.

Heroku Connect: The Definitive Guide

Learn everything there is to know about Heroku Connect and why Reverse ETL is a better alternative.

March 30, 2022

The Definitive Guide to API Integrations.

The Definitive Guide to API Integrations

Learn everything you need to know about API Integrations including API types, authentication, reading, writing, deployment, monitoring, and scheduling.

March 24, 2022

Why Your Alerting Should Be Configurable.

Why Your Alerting Should Be Configurable

Learn how you can adopt configurable alerting across your entire data stack.

March 21, 2022

What's New at Hightouch (March 2022).

What's New at Hightouch (March 2022)

See what's new with Hightouch in March 2022. Check out new features including Template Mappings, View SQL, new integrations, etc., and the latest news.

March 17, 2022

Unbundling the CDP.

Unbundling the CDP

Learn why a more modular approach to first-party data benefits marketing and data teams.

March 15, 2022

The Implementation Free CDP: Stop Waiting 6 Months.

The Implementation Free CDP: Stop Waiting 6 Months

Stop spinning your wheels trying to implement a CDP and learn how you can activate your data immediately.

March 9, 2022

What is Data Ingestion? | The Definitive Guide.

What is Data Ingestion? | The Definitive Guide

Learn what data ingestion is, why it matters, and how you can use it to power your analytics and activate your data.

March 9, 2022

Hightouch Debugger & Observability: Better than Ever.

Hightouch Debugger & Observability: Better than Ever

Learn about our updated Debugger, why data observability is important for Reverse ETL and see why no other Reverse ETL platform compares to Hightouch.

February 28, 2022

How to send data from Google Sheets to Notion.

How to send data from Google Sheets to Notion

Learn how you can move data from Google Sheets to Notion in 6 easy steps

February 4, 2022

What's new at Hightouch in February: Templates, Auto-mappings, SSO, & Filters.

What's new at Hightouch in February: Templates, Auto-mappings, SSO, & Filters

See what's new with Hightouch including suggested mappings, sync templates, sync filters, new integrations, Reverse ETL use cases, and new product features right around the corner.

February 3, 2022

Competitive Benchmarks & Our Focus on Customer Value.

Competitive Benchmarks & Our Focus on Customer Value

An update on speed in the RETL competitive landscape

February 1, 2022

dbt and Hightouch are Putting Your Transformed Data to Work.

dbt and Hightouch are Putting Your Transformed Data to Work

Give your business teams access to transformed data in the tools they use every day. See how Hightouch integrates with dbt to help you bring “Reverse ETL” to your stack.

January 27, 2022

The Definitive Guide to Conversion APIs & Web Pixels.

The Definitive Guide to Conversion APIs & Web Pixels

Facebook, Google, Snapchat, and Tiktok are adopting conversion APIs to capture data that web pixels and cookies can no longer collect. Here's an overview on how to adopt these new server-side advertising APIs.

January 25, 2022

Airflow Alternatives: A Look at Prefect and Dagster.

Airflow Alternatives: A Look at Prefect and Dagster

We take a deep dive into Airflow, Prefect, and Dagster and the differences between the three!

January 7, 2022

ETL vs. Reverse ETL: The Technical Differences.

ETL vs. Reverse ETL: The Technical Differences

Discover the technical differences between Reverse ETL and ETL/ELT and learn how they work behind the scenes.

December 22, 2021

Azure Synapse vs Snowflake: The Definitive Guide.

Azure Synapse vs Snowflake: The Definitive Guide

Discover the key differences between Azure Synapse and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...

December 20, 2021

7 Useful Zapier Integrations or “Zaps”.

7 Useful Zapier Integrations or “Zaps”

Review 7 most useful Zapier integrations or "Zaps" and learn why Reverse ETL is a simpler solution.

December 18, 2021

The Top 5 Most Useful Workato Integrations & Recipes.

The Top 5 Most Useful Workato Integrations & Recipes

Review the top 5 Workato integrations and recipes and learn why Reverse ETL is a simpler solution.

December 17, 2021

The Top 5 Most Useful Tray.io Integrations & Recipes.

The Top 5 Most Useful Tray.io Integrations & Recipes

Review the top 5 Tray.io integrations and recipes and learn why Reverse ETL is a simpler solution.

December 17, 2021

The Need for Speed in Reverse ETL.

The Need for Speed in Reverse ETL

An overview of how we think about speed, covering ways our customers power timely business workflows, the typical speeds they experience and improvements we are making to speed up Reverse ETL for everyone.

December 1, 2021

Hightouch Series B: What’s Next for Reverse ETL.

Hightouch Series B: What’s Next for Reverse ETL

We’re honored to announce that Hightouch has raised $40M. With this latest round of funding, we will grow our team, expand the surface area of Hightouch, and deliver the best customer experience humanly possible.

November 17, 2021

Why Every Tool in the Modern Data Stack Needs Git.

Why Every Tool in the Modern Data Stack Needs Git

Leverage the power of software development and DevOps and implement the same best practices you use in your production code in the context of data integration with Git.

November 9, 2021

4 Ways to Operationalize your Product Usage Data.

4 Ways to Operationalize your Product Usage Data

Learn how you can leverage your product data in your GTM motion.

November 4, 2021

Preparing for a New Era of Advertising with a Server-Side First Integration Strategy.

Preparing for a New Era of Advertising with a Server-Side First Integration Strategy

Learn what a server-side integration is, why it's worth focusing on now, and how you can leverage Hightouch to push your server-side event data to your different ad platforms.

October 27, 2021

SaaS Integration: What it is & Why it's Important.

SaaS Integration: What it is & Why it's Important

Learn how SaaS integrations eliminate data silos and the available solutions in the market.

October 13, 2021

How to Enrich Hubspot Data in 6 Steps.

How to Enrich Hubspot Data in 6 Steps

Learn How Hightouch can help you enrich your Hubspot data in 6 easy steps.

October 8, 2021

How to Enrich Salesforce Data in 6 Steps.

How to Enrich Salesforce Data in 6 Steps

Learn How Hightouch can help you enrich your Salesforce data in 6 easy steps.

October 8, 2021

BigQuery vs Snowflake: The Definitive Guide .

BigQuery vs Snowflake: The Definitive Guide

Discover the key differences between Google BigQuery and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...

October 7, 2021

Why Salesforce Shouldn't be Your Source of Truth.

Why Salesforce Shouldn't be Your Source of Truth

Learn how Salesforce creates data silos and why the data warehouse should be your source of truth instead.

October 7, 2021

A Deep Dive into Hex and the Future of Data Apps.

A Deep Dive into Hex and the Future of Data Apps

Learn about Hex, a collaborative data analysis platform, and the future of data apps built on top of the data warehouse

October 6, 2021

Looker Actions: The Definitive Guide.

Looker Actions: The Definitive Guide

Learn everything about Looker Actions, how it automates workflows to take action on data, where it falls flat, and the alternatives for your data needs.

October 1, 2021

Matillion: The Definitive Guide.

Matillion: The Definitive Guide

Learn everything about Matillion and Matillion Data Loader, how they offer ETL & ELT services to solve data integration problems, where they fall flat, and alternatives for your data needs.

September 27, 2021

The future of data integration: what iPaaS & Workflow Automation tools got wrong.

The future of data integration: what iPaaS & Workflow Automation tools got wrong

Learn about the shortcomings of iPaaS/Workflow Automation solutions and why the future of data integration is declarative

September 21, 2021

Why Every Marketer Needs the Power of SQL: an Interview with Fareed Mosavat (former Director of Product at Slack).

Why Every Marketer Needs the Power of SQL: an Interview with Fareed Mosavat (former Director of Product at Slack)

Fareed Mosavat (who has led product teams at some of the hottest PLG companies like Slack, Instacart, and Zynga) shares his experiences leveraging data to unlock product-led growth, any barriers he had to overcome, and where he sees the space moving forward

September 15, 2021

Solving Data's "Last Mile" Problem with Reverse ETL and Data Observability .

Solving Data's "Last Mile" Problem with Reverse ETL and Data Observability

Discussing the latest standard in data: using your data warehouse to power business workflows (with Reverse ETL) and ensuring you can trust your data (with Data Observability).

September 8, 2021

Announcing Hightouch's SOC 2 Type II Compliance.

Announcing Hightouch's SOC 2 Type II Compliance

Hightouch has achieved SOC 2 Type II compliance for the security, availability, and confidentiality trust service principles.

September 3, 2021

Announcing Hightouch Audiences: Enabling Marketers to Self-Serve their Data.

Announcing Hightouch Audiences: Enabling Marketers to Self-Serve their Data

Marketing teams should be able to build audiences and personalize campaigns: no engineering favors needed.

August 30, 2021

The Definitive Guide to Product-Led Growth (PLG) CRMs.

The Definitive Guide to Product-Led Growth (PLG) CRMs

CRMs don’t work for Product Led Growth Companies: A definitive guide to PLG CRMs

August 19, 2021

Hightouch receives recognition as a Forbes Cloud 100 Rising Star!.

Hightouch receives recognition as a Forbes Cloud 100 Rising Star!

We are honored to be included in the Forbes Cloud 100 Rising Stars list for 2021.

August 10, 2021

Hightouch partners with Dreamdata to operationalize your revenue attribution data.

Hightouch partners with Dreamdata to operationalize your revenue attribution data

Our partnership with Dreamdata, a leader in B2B Revenue Attribution, empowers business teams to self-serve and operationalize customer data

August 6, 2021

Hightouch has raised a Series A!.

Hightouch has raised a Series A!

We are proud to announce that we've raised a $12.1M Series A led by Amplify Partners and Bain Capital

July 28, 2021

The State of Automated Testing in the Data Warehouse.

The State of Automated Testing in the Data Warehouse

A deep dive into automated data testing, why it matters and the top tools to consider

July 6, 2021

Exploring Data Lineage with OpenLineage.

Exploring Data Lineage with OpenLineage

In this post, we ask what is data lineage and take a detailed dive into OpenLineage and how it aims to unify metadata and lineage across tools to make data lineage easier to reason about.

June 11, 2021

What's the Difference Between Reverse ETL Tools and Segment?.

What's the Difference Between Reverse ETL Tools and Segment?

Trying to understand the differences between Reverse ETL and Segment? Find out here! We break down the key differences between the two technologies, so you can make an informed decision.

June 4, 2021

Announcing Hightouch's SOC 2 Compliance.

Announcing Hightouch's SOC 2 Compliance

Hightouch has achieved SOC 2 Type 1 compliance for the security, availability, and confidentiality trust service principles.

June 3, 2021

The State of Reverse ETL: What Operational Analytics Looks Like Today & Beyond .

The State of Reverse ETL: What Operational Analytics Looks Like Today & Beyond

A deep-dive into how companies are using Reverse ETL in to power their operational workflows

May 13, 2021

Using Hightouch and Slack to Power Sales Ops Workflows.

Using Hightouch and Slack to Power Sales Ops Workflows

Getting data from your Data Warehouse into Slack couldn't be easier. With just a few lines of SQL, you can start sending custom notifications to your teams in minutes.

May 7, 2021

Enabling Sales Teams by Syncing Product Data into Hubspot.

Enabling Sales Teams by Syncing Product Data into Hubspot

Learn how to grab product metrics from your product database and generate queries that will expose that data in Hubspot to enable your Sales teams

May 3, 2021

Automate Your External Reporting With the Modern Data Stack.

Automate Your External Reporting With the Modern Data Stack

With the right infrastructure, reporting can become truly routine. Even more than that, it’s a chance to demonstrate your value to the company and customers.

April 27, 2021

How to use customer data to personalize your marketing campaigns.

How to use customer data to personalize your marketing campaigns

Running a marketing campaign without any customer data is like shooting in the dark. Help your customers feel understood by personalizing your outreach using customer data in your favorite marketing tools

April 23, 2021

Introducing the Live Debugger.

Introducing the Live Debugger

Introducing our Live Debugger, the latest feature that helps make Hightouch the gold standard for integration observability.

April 21, 2021

3 Great Ways to Schedule A Hightouch Sync From Your Existing Workflows.

3 Great Ways to Schedule A Hightouch Sync From Your Existing Workflows

We've got three great ways of integrating Hightouch with your existing workflows: Airflow Operators, dbt Cloud integrations, and Webhook APIs.

April 20, 2021

What is a Data Lakehouse?.

What is a Data Lakehouse?

The Data Warehouse and the Data Lake both have their strengths and weaknesses. Like yin and yang, they often coexist within the same data stack and this has given rise to a hybrid category — the Data Lakehouse!

April 13, 2021

The Definitive Guide to Pushing Data from Your EDW to Salesforce CRM.

The Definitive Guide to Pushing Data from Your EDW to Salesforce CRM

With the growing adoption of CRMs in large and small organizations, serving customer data to sales teams is a true competitive advantage. This guide outlines multiple ways for pushing data to Salesforce from your EDW.

April 6, 2021

Why Data Engineers Should Not Manage dbt.

Why Data Engineers Should Not Manage dbt

dbt transformations are critical and should be owned by data analysts and scientists because they have the most context to make the data a lot more usable for business teams.

March 30, 2021

Data Engineers Shouldn't Write Reverse ETL: A Guide to Building a Happy Data Engineering Department.

Data Engineers Shouldn't Write Reverse ETL: A Guide to Building a Happy Data Engineering Department

This guide sheds light on the state of data engineering in 2021 as well as talks about the rise of Reverse ETL as a core component of the Modern Data Stack.

March 23, 2021

Modern Data Warehouse Modelling: The Definitive Guide - Part 2.

Modern Data Warehouse Modelling: The Definitive Guide - Part 2

This guide on modern data warehouse modelling explores the current sentiment toward Kimball as well as shines some light on Wide Tables and what the data community thinks of them.

March 9, 2021

Modern Data Warehouse Modelling: The Definitive Guide - Part 1.

Modern Data Warehouse Modelling: The Definitive Guide - Part 1

A guide on modern data warehouse modelling, exploring best practices from the community and famous modelling paradigms like Kimball’s Dimensional Modelling, Inmon, Data Vault and Wide Tables.

March 2, 2021

dbt Snapshots: The Definitive Guide.

dbt Snapshots: The Definitive Guide

One of the most important questions that any analytics-focused company should strive to answer is “How has my data changed over time?” dbt provides a simple solution addressing this exact problem called dbt snapshots.

February 23, 2021

dbt Cloud: 4 Reasons for Data Teams to Embrace it.

dbt Cloud: 4 Reasons for Data Teams to Embrace it

The biggest benefit that dbt Cloud offers to data teams and analytics engineers? Freedom from distractions, and the ability to focus where you can add unique value making sense of your company's data.

February 17, 2021

How Datadog Operationalizes Their Data Warehouse to Supercharge Their Business Teams.

How Datadog Operationalizes Their Data Warehouse to Supercharge Their Business Teams

In conversation with Romoli Bakshi, Engineering Team Lead at Datadog who walks us through the process her team follows to operationalize their data warehouse in order to supercharge their business teams.

December 21, 2020

The Future of Warehouses and Customer Data - Software Engineering Daily.

The Future of Warehouses and Customer Data - Software Engineering Daily

Tune in to this episode from the Software Engineering Daily podcast where one of our founders talks about the future of warehouses, what we're building, and the customer data ecosystem as a whole.

November 16, 2020

How to Monitor Customer Usage in Slack via SQL.

How to Monitor Customer Usage in Slack via SQL

The Slack integration on Hightouch enables you to pull the resources and metrics important to your business via SQL and then get notified when these resources and metrics change, right within Slack of course!

November 4, 2020

Syncing Custom Objects and Fields From Your Data Warehouse to HubSpot.

Syncing Custom Objects and Fields From Your Data Warehouse to HubSpot

We use and love HubSpot and so do our customers and therefore we decided to draft this guide that walks you through the process of syncing custom objects and fields from your Data Warehouse to HubSpot.

November 4, 2020

Identity Resolution in SQL.

Identity Resolution in SQL

What is identity, and how does it relate to customer data? Identity can have many different meanings but essentially, it involves unifying different pieces of data about your customers. Read on to learn more.

November 4, 2020