Create Facebook Lookalike Audiences from High Value Users

1. Navigate to destinations and click Add Destination. Select Facebook Custom Audiences and click Continue.

   

2. Connect to Facebook with 0Auth. This will open up a new window to input your credentials. Once done, click Continue.

   

3. Name the destination and click Finish.

   

1. Navigate to Audiences and click Add audience. From here select your customer data object and click Continue.

   

   

2. Build your Audience. Click Add Condition and select Have a Property. In this scenario, we're building an audience of high-value users.

   

   

3. Click Preview results to better understand your audience composition and click Continue to name and save your audience.

   

   

   

1. With your audience built, it's time to create your sync to Facebook. Click on the audience you've created. From there navigate to Syncs and click Add sync.

   

   

   

2. Select the Facebook Audiences destination that you set up and choose which columns you want to sync to Facebook. If you're dealing with PII data you can configure Hightouch automatically hash your data.

   

   

3. After you've mapped your columns you can set your sync schedule and click Finish.

   

4. With your sync configured, simply click Run and your audience will begin syncing to Facebook.

   

5. With your audience now populated in Facebook you can create a Lookalike audience for your new prospecting campaigns.

Lookalike audiences help organizations find new high-value customers without any guesswork. Using Hightouch, marketing teams can independently create and sync audiences to Facebook to quickly and easily build lookalike audiences. That means no more waiting on engineering requests and no more manually uploading CSVs.

Want to learn more? Check out our other playbooks or book a demo with our team of experts today!