Why Team Matters More Than Tech: An Enterprise Framework for Customer Data Acceleration
Actable's detailed framework for accelerating enterprise-level customer data initiatives and driving business outcomes.
Matt Greitzer
March 6, 2023
3 minutes
This requires a commitment to organizational change and clear and explicit direction from leadership about that commitment.
Final Thoughts
Real and meaningful business applications for customer data come to fruition through the combination of well-implemented technology and organizational design (and all the required effort.) Enterprises that follow this guidance realize outsize returns on their technology investments, while those who pursue a tech-only solution are destined to underperform on their ambitions.
About the Author
Matt Greitzer is the CEO of Actable–responsible for all business functions. Prior to Actable, Matt was Co-CEO of Amnet, the $400MM programmatic arm of DentsuAegis Network. Matt joined Amnet via the acquisition of his company, Accordant Media, a tech-enabled service that he co-founded in 2010 and grew to nearly $20MM in annual revenue. Prior to Accordant, Matt held leadership positions at Razorfish and its predecessor, Avenue A.
