The Customer Data Platform Storage Conundrum

Composable CDPs Reduce Costs

Traditional CDPs store a separate copy of your data, and pass along the costs of that storage and compute to you. When you activate data directly from your warehouse, you are not paying to store it anywhere else. A Composable CDP built via a data warehouse with Hightouch will cost less than a traditional CDP that stores its own data.

Composable CDPs Are Fast to Implement

Adding a Data Activation tool to your data warehouse allows you to immediately begin syncing your data to the downstream tools that need it. In fact, on average, Hightouch customers set up their first sync in just 23 minutes.

This Composable CDP architecture allows you to immediately act upon the data you’re already storing rather than spend months duplicating it and setting up event collection in a traditional CDP platform. Hightouch has built tools like our schema builder that allow data teams to easily organize data to ensure it is ready for marketers to access via self-service tools.

Composable CDPs Improve Data Reliability

Marketers using traditional CDPs are looking at (and acting upon) data that is different from what their company stores in the data warehouse. A Composable CDP architecture ensures that all organization members analyze and act upon the same data. Further, this approach ensures that any data investments, such as machine learning and predictive models, are immediately available to all organization members. This centralization of data in the data warehouse allows companies to adopt a “Write Once, Use Anywhere” approach–investing in their core data to impact all downstream use cases.

Being able to activate data directly from your warehouse is a game-changer. There's no reason a modern marketer should have to store customer data in an external system like a packaged CDP. That risk and cost just doesn't need to exist.

Lee Hammond

Marketing Data Stack Leader

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Hakkoda

Getting Started

The Composable CDP is a simple concept with a straightforward approach to activate your data. All you need to do to get started is connect Hightouch to your warehouse. In 23 minutes, you can begin to activate your data directly to your downstream tools. Book a demo today to strategize your CDP use cases and see how you can keep your customer data secure while putting it to work.