Customer Studio
Give any marketer audience building super powers
Explore and activate customer data in minutes with Customer Studio, a suite of powerful no-code features built on top of your cloud data warehouse.
Audiences
Attributes
Events
Indie music fans
Concert attendees
Newsletter subscribers
Add to Audience
Today
Conversion Action
Today
Add to Suppression
Today
Warehouse-native audience building
Build and use audiences, all on your own
Personalize email and website experiences
Deliver consistent, hyper-personalized experiences to audiences across channels.
Target advertisements
Target your best prospects or suppress less valuable audiences on advertising platforms like Meta, Google, TikTok, Snapchat, and more.
Drive experimentation
Set up, execute, and measure A/B tests and hold-out groups on your own, but with the accuracy of an analytics team.
“This might be one of the greatest inventions for technical marketers since the advent of legacy CDPs back in 2015.”
Austin Hay
Head of Marketing Technology at Ramp
Customer Studio features
Create audiences without limitations
Leverage every data point you have by activating data directly from your cloud data warehouse. Don’t limit yourself to the rigid structures of traditional Customer Data Platforms.
Sync your audiences to any CRM, email, or ad platform
Sync updated audiences and customer profiles to 200+ tools. Personalize and target your marketing across all of your channels with all of your data.
See Hightouch integrationsAdd syncs
Sync templates are pre-configured to work with this Audience's data source.
Active syncs
Facebook Custom Audiences
Add sync template
Orchestrate complex customer journeys
Easily prioritize campaigns across your audiences. Ensure that customers experience cohesive marketing and get the right message at the right time.
Run multivariate testing across channels
Build randomized audience splits directly within Hightouch to centrally manage your multivariate testing across channels. Never upload a testing CSV again.
Learn about SplitsHoldout group
2,800
Treatment
3,300
18%
Build the right audience every time
Explore audience sizes and makeup as you build them. Visualize the distribution of user characteristics within audiences, or check audience overlaps to better understand who you are targeting.
Explore Audience BreakdownsMembers
Overlap
High LTV Email Abandoners
2,988 members
1,974 members
Cart Abandoners 2,988
Newsletter Subscribers 1,974
Member overlap 378 or 12.65%
Create new attributes for personalization in seconds
Easily define new calculated fields for personalization and segmentation like ‘Last Page Viewed’ or ‘Lifetime Value’ without code.
Explore Custom TraitsDefine your audience
greater than
50th percentileWhere...
The Composable CDP
Customer Studio is powered by your cloud data warehouse
Use your existing data
Leverage all of the customer data you already have in your data warehouse for your marketing.
Pick only the products you need
With a Composable CDP, you can choose only the products you need - like an audience builder.
See how it works
Composable CDPs are more secure
Hightouch doesn’t store your data. Instead we simply read from your data warehouse where it stays safe and sound.
See how leading teams activate their data
"Hightouch is a great tool. My marketing team can now self-serve all our data syncs."
Corey B
Marketing Ops, The Zebra
Connect to 200+ tools
Send any data to any tool. Skip building and maintaining pipelines, uploading CSVs, and having data silos across marketing, sales, customer success, finance, and analytics.
