Feature Release: Priority Lists

While you could always have defined each of these audiences in Hightouch, coordinating users' movement down the funnel from one audience to the next was challenging. Most of the time, you would resort to allowing users to be included in ANY of the audiences they were eligible for. This was easier to set up, but it resulted in your valuable BOFU (bottom-of-funnel) users being included in TOFU (top-of-funnel) campaigns. The results were less than ideal: your most valuable BOFU users would receive conflicting messaging and CTAs that drove them to generic TOFU content rather than to your highest-converting BOFU pages.

Now, with Priority Lists, marketers can seamlessly stack rank their audiences in Hightouch to ensure that users are ONLY included in the highest priority audience they’re eligible for at a given time. Simply rank your audiences in the priority list setup seen below and never deal with complex segmentation or incorrect audience overlap again.

Yep, that means the moment a user shifts from one funnel stage to the next, they will be removed from the previous audience and targeted with a paid advertising campaign that is directly intended for their new phase in the funnel.

Get Started

A demo of the new feature can be found here and the docs can be found here.

If you're not a Hightouch customer yet, you can sign up for a free account, or book a demo.

Have any feedback or ideas for features you'd like to see available in Hightouch Audiences? Reach out to alec@hightouch.com and share them! The team is excited about the continued development of Audiences to ensure we remain the best audience management solution available on the market.