Hightouch Acquires Workbase

Read this blog post for a more detailed explanation.

With Workbase, we see a world where we can expand the capabilities of Hightouch to include workflow automations, giving you the flexibility to configure workflows directly in parallel with your data syncs and event notifications.

A big example is Product-Led Sales. Bottoms-up adoption strategies like Product-Led Sales have become increasingly popular and more and more companies are beginning to rely on domain-specific connections between data warehouses and their customer relationship management (CRM) tools.

The Workbase team designed a way for teams like Revenue Operations to active their data warehouse for specific business use cases like Product Led Sales. Over the next few years, we’re looking to build additional products and resources for business teams like marketing and sales operations to activate the data in their warehouse through purpose-built, self-service flows. - Tejas Manohar Co-Founder & Co-CEO of Hightouch

Closing Thoughts

We strategically made this acquisition not only to expand upon our product but also to gain access to Workbase’s expertise and technical depth.

The Workbase team comes with a tremendous wealth of knowledge from the customers they’ve been able to instrument in Product-Led Sales. - Kashish Gupta, Co-Founder, and Co-CEO

We’re excited and humbled to bring the Workbase team into our fold and thrilled to hear that they share our sentiment about the acquisition.

Hightouch is committed to building a platform that customers love, and this is something we often heard first-hand in the market. Their vision is very much aligned with ours, and we’re excited to build together on this journey. - John Tan, Co-Founder, and CEO at Workbase

Hightouch’s vision to bring data activation into the hands of all teams is incredibly exciting. This is what we wanted to do for Revenue Operations and Product-Led growth, now as part of Hightouch we can accelerate that goal to even more teams. - Ed Parsons, Co-Founder, and CTO at Workbase.

Stay tuned in the coming months as we collaborate to further expand upon the capabilities of Hightouch to support even more use cases.