Hightouch partners with Dreamdata to operationalize your revenue attribution data

How can you use Hightouch and Dreamdata?

Dreamdata provides a clean, unified customer profile in your warehouse. Using this modeled data with Hightouch, you can sync to tools like a CRM such as Salesforce or HubSpot, Marketing Tools like Marketo or Google Ads, and most other SaaS applications.

If you're a Dreamdata customer, adding Hightouch will allow you to activate your Dreamdata models and enrich the tools your business relies on. Here are some example use cases that our shared customers use:

• Improve top of the funnel awareness by creating segmented and personalized marketing campaigns in tools like ad platforms (ex: Google Ads), email tools (ex: Mailchimp) and marketing automation platforms (Pardot, Marketo, and Omnisend)
• Improve acquisition and pre-sale rep efficiency by enriching your CRM records (ex: Salesforce, HubSpot) for automation and providing full visibility of everything a prospect is doing on your site and application.
• Decrease churn by sending behavioral data to your Customer Success tools (ex: Gainsight) so your reps always know exactly what is going on with each account.

For the reverse, if you're a Hightouch customer, Dreamdata will collect, clean and structure your data warehouse. That way, you can send data with Hightouch that you’re 100% confident in (without needing to write massive queries with dozens of joins). Simpler queries empower your business users to self-serve and allows data teams to focus on more advanced insights. Everybody wins.

Self serve your data, without engineering help

With modeled data from Dreamdata, querying becomes much easier. For instance, say you want to extract an audience which contains only emails that visited the pricing page at least once in the last 7 days. A complicated SQL challenge right? Not with Dreamdata. With Dreamdata's modeled data, your query would look as simple as this:

WITH pricing AS (
SELECT
  email,
  MAX(timestamp) as last_visit
FROM
`dreamdata.dreamdata_io.events`
WHERE 
   email is not null
   AND event in ('page_view')
   AND url like '%/pricing%'
GROUP BY
  email
)
SELECT
  c.*, 
  last_visit
FROM
  `dreamdataio.hightouch.all_contacts` as c
INNER JOIN 
  pricing as p on p.email = c.email
WHERE
   c.opt_in_event is TRUE

But what if you aren't familiar with SQL? Hightouch's visual audience builder allows business team members to visually filter modeled data through an easy-to-use yet powerful UI (without needing to know SQL). This enables business teams to self-serve while still having the guardrails of modeled data, such as marketers defining audiences to target in lifecycle marketing or paid ad campaigns.