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How Hightouch and Fivetran Are Powering More than 150 Data-Driven Organizations

Learn how over 150 data-driven organizations are using Hightouch and Fivetran to turn their data warehouse into an activation layer to power incredible customer experiences.

Shiri Friedman.

Shiri Friedman

October 4, 2022

4 minutes

Image of Hightouch and Fivetran mutual customers.
  • Triggering emails to new users who abandon the registration/signup process
  • Enriching customer support tickets with purchase history
  • Uploading custom audiences to Facebook or Google Ads for retargeting
  • Syncing product usage to Salesforce for enhanced personalization
  • Your data warehouse is now more than an analytics layer. With Fivetran and Hightouch, your warehouse or lakehouse becomes an activation layer at the center of your data stack, powering incredible customer experiences.

    Who Uses Fivetran and Hightouch?

    In short, more than 150 data-driven teams utilize Fivetran and Hightouch, including consumer brands like GameStop, Nando's, Ramp, and Plaid and B2B companies (who are focused on product-led growth) like Marq, Spendesk, Grafana, and Stony. These data-driven teams share a few things in common:

    • They are committed to establishing the warehouse as their single source of truth for all of their data.
    • They are determined to deliver hyper-personalized customer experiences.
    • They know Fivetran and Hightouch, in tandem, will make the above two bullet points possible.

    Some Delighted Customers

    Ernest Prabhakar.

    With Databricks, Fivetran, and Hightouch, everyone can bring their own data in any format and compare it with everyone else's to get to the truth so that we can make the right decisions for the company.

    Ernest Prabhakar

    Ernest Prabhakar

    Business Lead

    Nauto

    William Tsu.

    The value is being able to pull in Salesforce, Marketo, Asana, NetSuite, and Lever, and blend the data from historically separate departments together for analysis. With Hightouch we can then push it out to make sure that everyone's looking at the same metrics.

    William Tsu

    William Tsu

    Customer Success Operations

    Blend

    Miguel Puig.

    We wanted to have the data in the data warehouse and marketing tools as soon as possible, including real-time. That was our main criteria for success from the technical point of view.

    Miguel Puig

    Miguel Puig

    Technical Lead

    Nando's

    You can get started today! Create a free Hightouch workspace and try Fivetran's 14 day-trial.

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