Hightouch Notify: Get Notified Where You Work

Our good friends at Vendr—a platform that helps companies buy and renew software licenses—were early adopters of Hightouch Notify and currently use it to send messages to both internal and external recipients.

Before adopting Hightouch Notify, the team at Vendr used to spend an entire day of each week sending Slack messages to customers with software licenses coming up for renewal. Now, with Hightouch Notify, they can automate this outreach process. Here’s how they accomplish this:

1. Connect Hightouch to a data source (Snowflake) and a notification service (Slack)
2. Write a SQL query to identify upcoming renewals and affected customers
3. Define message recipients so that personalized notifications are sent to the relevant customer Slack channels
4. Compose a message template enriched with data from the warehouse (like specific renewal dates)
5. Define when a message should be sent (e.g., when a new renewal is identified)

Here’s the end result:

(Learn more about Vendr’s story here.)

The story doesn’t end there. Hightouch Notify is also great for automating internal workflows. Here at Hightouch, we use our own product to notify our customer success team whenever a new workspace is created. We don’t believe in dashboards or daily reports. We need to know about these business events as soon as they happen.

How Hightouch Notify Fits Into Your Business

Hightouch Notify can automate just about any business workflow that depends on timely, data-driven notifications. Here are a few examples inspired by real customer use cases.

Sales

Get notified when product usage exceeds plan limits

Customer success

Get notified when customers are likely to churn

Operations

Get notified when inventory is low

Finance

Get notified when invoices are overdue

Get started with Hightouch Notify

Hightouch Notify is free for everyone, and you can get started by signing up for an account. We’re excited to see what you build!