How to Measure the Impact of Your Data Team

Once again, we’re seeing impressive results for business teams–results that can be clearly and directly traced to the work of the data team.

Why Data Activation Is the Obvious Choice

Sometimes, the best solutions are the ones you stumble on.

The ones that arise organically out of the work you’re doing.

With Data Activation, the initial goal was certainly NOT to use it as a way of measuring the impact of data teams.

It just so happens that the business impact of Data Activation is so powerful that it makes sense to tie the data team’s impact to those business results.

Will Data Activation become the only way of measuring the impact of a data team? No. Just like with any team, the work of the data team is too complex and wide-ranging to be reduced to a single metric. But, Data Activation serves very well as the primary method of measurement.

So, enough with the mental gymnastics stretching in all directions to try to find how to measure the success of your data team. While pundits have been busy over thinking the topic, Data Activation has naturally emerged as the obvious answer.

Interested in seeing how Data Activation can bring you business results, and provide a game-changing method of measuring the impact of your data team? Sign up for a free Hightouch account today, or talk directly to one of our data experts!