Essential Apps for Marketers: Hightouch & HubSpot
Hightouch enables you to enrich HubSpot with customer data and transform your marketing.
![Nate Wardwell.](https://hightouch.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpwmfmi47%2Fproduction%2Fe822d45d5289a79a5059d270584bb31e307ac9a4-1760x1913.png%3Fw%3D200%26h%3D200%26fit%3Dcrop%26crop%3Dcenter&w=3840&q=75&dpl=dpl_2FtECsfwWKZkenrGpm439ukMoetJ)
Nate Wardwell
June 6, 2023
3 minutes
We have really granular data about our customers in the warehouse, but it generally gathers dust there. Hightouch makes this data more valuable and actionable by allowing us to make it available across our marketing stack and business systems. All without relying on product and eng.
Jake Levinger
Marketing Ops
•
Retool
How it Works
HubSpot is a data destination in Hightouch, one of 200+. On average, customers are able to set up their first data sync to HubSpot and other destinations within just 23 minutes of getting started. At a high level, the steps you’ll take are:
- Connect Hightouch to your data source
- Build a “model” in Hightouch from your data source. This is the table (or SQL query) of the data you’ll actually want to have available in HubSpot
- Connect Hightouch to HubSpot
- Set up a sync of your model to HubSpot. You’ll be able to determine how fields map, how often this data should sync, and adjust other criteria for the sync.
For more detailed examples of setting up HubSpot syncs in Hightouch, we wrote a guide about creating an email like “Spotify Wrapped” in HubSpot, and another outlining how you could connect data from Sigma into HubSpot.
Getting Started
We’d love to help you improve your campaigns in HubSpot by enriching them with all of your essential data. Schedule a call with our solution engineers so we can set up a proof-of-concept for you, or you can read our Hubspot Marketplace listing to learn more.