Introducing Match Booster Anonymous: Ad Retargeting for a Cookieless World

Welcome to the future of anonymous retargeting—where privacy and performance coexist.

Ian Maier

February 27, 2024

6 minutes

It’s like pushing the easy button for improving ad performance.

Adam Ribaudo

VP of Data Activation

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Velir

To get started, select or create a model that you would like to boost. For example, you can create an audience of anonymous and identified website visitors who added items to their cart but did not complete a purchase. Customer Studio customers can do this using our user-friendly audience builder.

Then enable Match Booster on the model and map the IP address field. You can include additional fields for known profiles as well (like email, phone, and mobile ID).

Finally, create a sync from the boosted model to one or more supported advertising destinations, and enable boosting.

Once the sync has been activated, Hightouch will automatically match your anonymous and known profiles to additional profiles and devices, and sync those new identities into your ad audience, helping you reach and convert more anonymous visitors and households.

Getting Started

Match Booster Anonymous is available for all customers using Match Booster. If you’re interested in cookieless retargeting or household expansion, we’d love to talk! You can book a demo with our solutions engineers to get started.