What's New at Hightouch? (Jan 2023)

TikTok: We’ve added support for TikTok’s Segment API so you can match fields using multiple IDs to optimize your match rates. You now have the option to sync data directly to your existing TikTok audiences. Instead of having to select a calculateType, you can select which field you want to match on. Read our

Asana: You can now mark a task as completed once a row has been deleted.

Iterable: Our Iterable destination now supports commerce events like updateCart and trackPurchase. You can now perform API actions like delete, forget, and unforget users in our Iterable destination.

• Delete: Deleting a user removes all their information from an Iterable project: user id, user profile, subscription preferences, list memberships, campaign events, and custom events. This does not prevent Iterable from collecting more data about the user, if it’s ever received.
• Forget: Delete the specified user’s data from the iterable project and prevent future data collection about them (in compliance with GDPR.)
• Unforget: Allow the iterable project to resume collecting data about a previously forgotten user. Deleted data cannot be recovered.

Anaplan: Previously, Hightouch users had to provide us with their usernames and password. Now, we can make requests to your account via 0Auth and generate an access_token and make requests to your account on your behalf.

Hubspot: Our Hubspot integration now supports the line items object. You can now sync details about product, quantity, or price directly to Hubspot.

HTTP Request: When providing configuration for headers, you can now obscure certain properties in the UI and encrypt these properties in storage. Read our docs for more info.

Platform Enhancements

Hightouch Audiences: We've updated our audience builder so you can create more complex and dynamic audiences using nested AND/OR functionality.

Resource Activity Feeds: Hightouch users can now see who made changes to a given resource. Activity feeds will show information about any draft associated with a change and who approved it. Changes made in Git will also be displayed.

Folders: You can now organize your syncs, models, and audiences into folders.