What's New at Hightouch (Nov 2022)
Learn about the new things that were released at Hightouch for November 2022
Craig Dennis
December 1, 2022
4 minutes
marketing team in Okta can now be mapped to the Audience Editor role in Hightouch.This feature is available to Business Tier users. Read our latest blog post or see our docs for more info.
Custom Roles: We’ve released a user-friendly interface to help you create custom roles. Admins can now specify which access grants a user should get for each major resource type in Hightouch. Read our latest blog post our see our docs for more info. This feature is available to Business Tier users. Read our latest blog post or see our docs for more info.
Fivetran Extension: You can now automate your entire data flow. Schedule your Hightouch syncs to run as soon as your upstream Fivetran connectors and Fivetran dbt transformations are complete. This feature is currently available in early access. Here's a short demo of the feature. Read our latest blog post or check out our docs for more info.
In Case You Missed It…
Here are some great reads from November.
- Creating Spotify Wrapped-Like Campaigns with Hightouch and Iterable: How brands create compelling product utilization campaigns to provide customers with an in-depth look into how they interact with their products and create deeper customer relationships
- How to Get More Out of Your Analytics: Leverage Data Activation to help your analytics team drive action and business impact.
- Hightouch Recognized as a Cool Vendor in 2022 Gartner® Cool Vendors™: Reverse ETL is disrupting and simplifying how enterprises take action on data.
- Reverse ETL Has Crossed the Chasm: All signs point to widespread industry validation and a rapid acceleration in adoption.
