Announcing the Hightouch Personalization API

With the Personalization API, any team is able to seamlessly access customer or object data from a single API. Rather than needing to sync (push) each individual data point into customer engagement platforms like Braze or Iterable, the API enables teams to pull in up-to-date customer data to personalize email or SMS templates at the moment that they are sent.

The Hightouch API can call any data model, including those that deliver production ML use cases

Similarly, updated customer, object, or product information can be returned the moment that a customer engages with your site or web experiences, ensuring that they receive the most personalized experience possible each time they interact with your brand.

In the old days, relying on rigid data constraints imposed by CDPs, you had to do everything right upfront (event instrumentation, schema planning, enrichment) to achieve true personalization. It took so much work and there wasn’t much room for experimentation and adaptive learning. Now, anyone with a warehouse can actually do real-time personalization in minutes by using the Hightouch Personalization API on top of their warehouse.

Austin Hay

Head of Marketing Technology

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Ramp

Maximizing Impact for Data Teams

Data teams work hard to ensure that their work drives meaningful value for their business. The Personalization API brings data teams one step closer to the business by enabling them to seamlessly activate their data models to any web or product experience. For example, let's say a data team created concert recommendations for an entertainment business. Previously, making these data points available for product and marketing utilization was difficult and involved either setting up a transactional database or storing the data in a personalization tool. Now, using the Personalization API, the recommendations can be readily available to be pulled in to personalize the organization's web, app, and even remarketing experiences.

Thanks to the flexibility of the data warehouse, and unlocking that data with Hightouch, users can fetch customer data from virtually any data model — from the audiences they are currently a member of like High_Purchase_Propensity to individual user attributes like User_Recent_Location to Latest_Portfolio_ Balance — with the Personalization API.

Get Started

The Hightouch Personalization API is available as an additional feature for Business Tier customers today. Learn more here, or reach out to your sales rep to get started.