Activate Trusted Customer Data to Offer Personalized Retail Buying Experiences

Unlock the full value of your customer data with Hightouch and Looker.

Matt Ryan (Google Cloud, Product Marketing Manager)

January 24, 2023

4 minutes

Since building out a modern data stack—that includes Fivetran, Big Query, Looker, and Hightouch—we've enjoyed a 7-point improvement to our net promoter score. We use Hightouch to sync modeled data directly from Looker into Zendesk, and as a result of having actionable data in their preferred tool, our success team has achieved a 33% improvement in median time to resolution.

Remi Paulin

Data Architect

•

PrestaShop

Insights on All Platforms

After defining customer metrics and insights in Looker's semantic layer, teams can use Hightouch to activate and leverage their data model beyond Looker’s UI. This creates truly self-serve data access for any team. With Hightouch and Looker, teams no longer have to worry about whether the CSV exported to Facebook's ad platform contains out-of-date customer segments or product inventory. Instead, Hightouch ensures automated syncing between Looker and the platforms retailers rely on to serve personalized shopping and advertising experiences to customers.

For example, retailers can define "high lifetime value visitors in the last week" in Looker and use Hightouch to trigger reminder emails to that segment or show relevant Instagram ads based on shopping cart abandonment. This can all be done without ever exporting and importing a CSV, ensuring timely action and reducing ad spending waste.

With Looker and Hightouch, businesses can easily manage various customer segments, maintain a growing product catalog, define robust suppression lists, and ensure these are automatically updated and acted upon across any platforms customers appear in.

Check out this playbook from Hightouch on how retailers can power Facebook Dynamic Ads with an up-to-date product catalog.

Secure Access and Trusted Platform Governance

Customer trust and data security are at the center of everything Hightouch and Looker do. Hightouch and Looker's granular access controls, robust permissions, and audit logs help ensure that the right stakeholders can access the right customer metrics and data securely. Using Hightouch to sync Looker data directly into tools retail and e-commerce teams rely on ensures there is always a centralized place to toggle access controls to that data, supporting compliance obligations.

Both Hightouch and Looker continually invest in enterprise-level governance capabilities to help keep data secure so companies can activate their data with increased peace of mind.

Take Action on Your Data Today

As a retailer, staying competitive in today's market means not only having a deep understanding of customers and their purchasing propensity but also acting on that information. By leveraging Hightouch and Looker together, retailers and e-commerce companies can easily and automatically respond to customers with a personalized touch.

Check out how to add Looker semantic models to Hightouch in minutes or book a demo with Hightouch’s team of experts today!