ETL vs. Reverse ETL: The Technical Differences

API performance and speed: Hightouch is extremely fast. Currently, 90% of all syncs complete within 30 seconds, and 98% of all syncs complete within three minutes. With our custom integrations, you don’t have to worry about writing to various APIs because we handle all of this behind the scenes; you simply have to define the data you want to send. Hightouch also batches multiple rows of data in a single request so you never have to worry about rate limits or batch calls.

Diffing: Diffing is also handled automatically so you never have to worry about syncing bad data because we automatically diff the results between syncs to save you both time and money.

Visibility: Our live debugger logs changes to rows and provides all the info you need (such as responses from API requests) to help you identify and fix errors. We also send configurable alerts via Slack, Pagerduty and email when syncs fail so you can quickly get your syncs live again in no time.

Transformations & end-users: To simplify things for the user, we also do “last mile” transformations under the hood so you can match fields using custom objects. For example, if you want to match contacts to HubSpot using email, we would enable this by making a request for HubSpotID and then use that object to write so that it is faster and simpler for you.

Developer experience: We automatically back your syncs with Git.