Send Anniversary Campaigns In Salesforce Marketing Cloud
MarketingeCommerceadvanced
This playbook will show you how to set up anniversary campaigns in Salesforce Marketing Cloud.
Made by:Hightouch
5 minutes
Navigate to your Salesforce Marketing Cloud, select Journey Builder and click on Create New Journey.
![](https://hightouch.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpwmfmi47%2Fproduction%2F452743a2876460cb47419d68ffc88f2fa535105b-1179x192.png&w=3840&q=75&dpl=dpl_2FtECsfwWKZkenrGpm439ukMoetJ)
![](https://hightouch.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpwmfmi47%2Fproduction%2Feebded3fa3bf8547195fdaef6bbd25a43753a1bf-1888x107.png&w=3840&q=75&dpl=dpl_2FtECsfwWKZkenrGpm439ukMoetJ)
Select Transactional Send Journey and click Create. Click on the Transactional API Event and enter an Event Definition Key and then click Done.
![](https://hightouch.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpwmfmi47%2Fproduction%2Fae01b1565d4fcb3441435e035cab000867fa43e6-1885x771.png&w=3840&q=75&dpl=dpl_2FtECsfwWKZkenrGpm439ukMoetJ)
![](https://hightouch.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpwmfmi47%2Fproduction%2F486b719a2be69af77936870af345eecaa2a4677c-1883x867.png&w=3840&q=75&dpl=dpl_2FtECsfwWKZkenrGpm439ukMoetJ)
Select the email you want to send and click Activate.
![](https://hightouch.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpwmfmi47%2Fproduction%2F281ab0df54370610246ae2110903c911ba1de1ab-1882x869.png&w=3840&q=75&dpl=dpl_2FtECsfwWKZkenrGpm439ukMoetJ)
![](https://hightouch.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpwmfmi47%2Fproduction%2F70492341add38608cbab47583be706226ebf2b74-1883x870.png&w=3840&q=75&dpl=dpl_2FtECsfwWKZkenrGpm439ukMoetJ)