Is Your CDP Holding You Back? Signs You Should Move On
Regardless of your past investments, Customer Data Platforms often fail to meet your needs. It may be time to explore a new approach.
![Andrew Jesien.](https://hightouch.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpwmfmi47%2Fproduction%2Fb8eab468150fcf4fb1360aa7959259dc1e350ea2-400x400.png%3Fw%3D200%26h%3D200%26fit%3Dcrop%26crop%3Dcenter&w=3840&q=75&dpl=dpl_2FtECsfwWKZkenrGpm439ukMoetJ)
Andrew Jesien
![Nate Wardwell.](https://hightouch.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpwmfmi47%2Fproduction%2Fe822d45d5289a79a5059d270584bb31e307ac9a4-1760x1913.png%3Fw%3D200%26h%3D200%26fit%3Dcrop%26crop%3Dcenter&w=3840&q=75&dpl=dpl_2FtECsfwWKZkenrGpm439ukMoetJ)
Nate Wardwell
January 3, 2024
8 minutes
The platform gives us all the capabilities of a traditional CDP, but we have the flexibility to use any and all of our data assets. We don’t have redundancy in our data stack: data is only stored in Snowflake and doesn’t need to be copied into Hightouch.
Claire Look
VP of Data
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The Zebra