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Is Your CDP Holding You Back? Signs You Should Move On

Regardless of your past investments, Customer Data Platforms often fail to meet your needs. It may be time to explore a new approach.

Andrew Jesien.

Andrew Jesien

Nate Wardwell.

Nate Wardwell

January 3, 2024

8 minutes

Warning signs that you shouldn't renew your CDP
Claire Look.

The platform gives us all the capabilities of a traditional CDP, but we have the flexibility to use any and all of our data assets. We don’t have redundancy in our data stack: data is only stored in Snowflake and doesn’t need to be copied into Hightouch.

Claire Look

Claire Look

VP of Data

•

The Zebra

Lee Hammond.

Being able to activate data directly from your warehouse is a game-changer. There's no reason a modern marketer should have to store customer data in an external system like a packaged CDP. That risk and cost just doesn't need to exist.

Lee Hammond

Lee Hammond

Marketing Data Stack Leader

•

Hakkoda

Claire Look.

The platform gives us all the capabilities of a traditional CDP, but we have the flexibility to use any and all of our data assets. We don’t have redundancy in our data stack: data is only stored in Snowflake and doesn’t need to be copied into Hightouch.

Claire Look

Claire Look

VP of Data

•

The Zebra

Lee Hammond.

Being able to activate data directly from your warehouse is a game-changer. There's no reason a modern marketer should have to store customer data in an external system like a packaged CDP. That risk and cost just doesn't need to exist.

Lee Hammond

Lee Hammond

Marketing Data Stack Leader

•

Hakkoda

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