Just Start with Suppression
Suppression audiences are a simple way to boost campaign effectiveness and reduce spend. So why aren’t more companies using them?
![Andy Ramirez.](https://hightouch.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpwmfmi47%2Fproduction%2Ff05b8014a711735c0c2785bd2a9f01a577436311-787x787.png%3Fw%3D200%26h%3D200%26fit%3Dcrop%26crop%3Dcenter&w=3840&q=75&dpl=dpl_2FtECsfwWKZkenrGpm439ukMoetJ)
Andy Ramirez
![Alec Haase.](https://hightouch.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpwmfmi47%2Fproduction%2Fe9ac83b14533d2a3586570dd1fde844ebd76c864-536x465.png%3Fw%3D200%26h%3D200%26fit%3Dcrop%26crop%3Dcenter&w=3840&q=75&dpl=dpl_2FtECsfwWKZkenrGpm439ukMoetJ)
Alec Haase
May 23, 2023
6 minutes
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Suppression audiences are a simple way to boost campaign effectiveness and reduce spend. So why aren’t more companies using them?
Andy Ramirez
Alec Haase
May 23, 2023
6 minutes