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The Complexity of CDPs: An Interview With Lee Hammond

Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.

Luke Kline.

Luke Kline

October 12, 2023

1 minutes

A quote from the interview with Lee Hammond
  • Lee's experience implementing a CDP at UMG
  • CDP complexity
  • Composable MarTech
  • Buying a CDP
  • Composable vs. Traditional CDPs
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