The Complexity of CDPs: An Interview With Lee Hammond
Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.
Luke Kline
October 12, 2023
1 minutes
Lee's experience implementing a CDP at UMG
CDP complexity
Composable MarTech
Buying a CDP
Composable vs. Traditional CDPs
Give it a watch!
If you'd like to learn more, subscribe to our YouTube channel or schedule time to talk with one of our expert Solutions Architects.