What is Data Ingestion? | The Definitive Guide
Learn what data ingestion is, why it matters, and how you can use it to power your analytics and activate your data.
Luke Kline
March 9, 2022
9 minutes
Unfortunately, conventional ELT tools like Fivetran only read from the source and write to the warehouse, so moving information out of the analytics layer can be quite challenging because it requires engineers to build an entirely new data pipeline or custom integration.
Thanks to Reverse ETL, there is finally an easier solution. Reverse ETL is similar to ETL and ELT, but it's a functionally very different process altogether because it reads from the warehouse and writes to external sources.
This article gives a great breakdown of the technical differences between Reverse ETL and ELT.
Reverse ETL focuses on activating the data within the data warehouse by syncing it back into the tools of business users and this is the exact problem Hightouch solves. Hightouch runs on top of the data warehouse without ever storing any data. With Hightouch it's easy to use SQL or existing models to sync data to any destination. Users simply have to define the data and map it to the appropriate columns/fields in the end destination. Better yet, the first integration with Hightouch is completely free.
To learn more about Reverse ETL, download the Complete Guide to Reverse ETL today!
