What is Data Replication

Beyond Data Replication

As stated above, data replication can help solve several problems and prevent potential future issues. However, copying data exactly may not be what you’re after. Data replication involves copying raw data and keeping it the same.

But this might not be useful. Raw data can come with its challenges. It can have missing values, duplication, and contain tables in isolation which don’t mean much on their own. Then there is the problem that getting business value from that data can be difficult, requiring CSV download and sending them to different teams within the business so they can use them within their tooling (tooling such as Salesforce for sales, Intercom for support, or Braze for marketing).

Thankfully there are tools that can evolve your data replication to make your data more practical.

Fivetran

Fivetran is a tool that helps you connect, transform, and load data from various sources. Fivetran provides pre-built connectors for a wide range of data sources, including databases, cloud applications, and SaaS platforms, and offers a suite of tools and services for data transformation, cleaning, and enrichment.

That way, you can take your raw data and turn it into something more suitable to be used to drive business value and become more usable throughout your business.

Hightouch

To avoid sending data via CSV and constantly dealing with requests for data throughout your business, a simpler solution is to use Hightouch. Hightouch uses a technology called Reverse ETL. It takes data from a data source and sends it to your downstream tools such as Salesforce, Google Ads, or even a database such as MongoDB or MySQL. You select the data you want to replicate, create a custom audience, and set a schedule. You can even set up alerts in case of any failures so that you can react instantly.

Conclusion

Data replication is an important component of your business that can solve multiple business problems. Trying to set up a solution can be daunting, but once started, it’s a case of monitoring and adding any new data source.

If you want to solve the problem of getting data into your downstream tools without the headache, you can get started with Hightouch for free simply by creating an account.