What's New at Hightouch (July 2022)

Destination Enhancements

• Salesforce Platform Events: Publish event messages that can be received by Salesforce flows, processes, Apex triggers, and more. Empower your go-to-market teams to build more complex workflows on top of your data warehouse.

  
• Marketo Static Lists: Create and update your static lists in Hightouch.
• Zendesk Organization Membership: Associate your users with organizations.
• Iterable Static Lists: Sync your audiences directly to your static lists to power your go-to-market teams.
• Hubspot Custom Behavioral Events: Enrich your contact data with behavioral events directly from your warehouse.
• MoEngage Events: Take advantage of the key behavioral data in your warehouse to build even more hyper-personalized campaigns.

  

Platform Enhancements

• Revamped Destination Catalog: We’ve completely revamped our destination catalog. You can now search for destinations based on your specific use cases.

  

• Extensions: Connect, configure, and manage all of our ecosystem integrations in a centralized location.

  

• Bulk Sync Configuration: Configure your syncs in bulk.

  

• Git Sync Enhancement: See exactly which user created/updated specific resources and also whether or not a resource has been changed in your git log.

  

• Advanced User Permissions: Previously, Hightouch only supported three high-level roles: admin, editor, and viewer. Now admins can create custom users and groups and define specific roles, policies, and labels across people, projects, and Hightouch resources.

  

• Databricks Partner Connect: Hightouch is officially available on Databricks Partner Connect. You can now provision your Hightouch workspace directly in your Lakehouse.

  

• Dagster Integration: Fine-tune your Hightouch syncs, visualize their dependencies and monitor the steps in your Data Activation flow with our Dagster integration.

  

In Case You Missed It…

Here are a couple of great reads from July.

• Whatis Acquisition: We acquired Whatis, a knowledge management startup, to accelerate our path to becoming the market leader in Data Activation.
• Building a “PLG” Engine on Top of the Data Warehouse: Learn how we evolved our PLG engine to take advantage of our biggest asset: our data warehouse.
• How to Measure the Impact of Your Data Team: Stop focusing on metrics and start tracking outcomes to measure the impact of your data team.
• What Are Google Offline Conversions? Learn everything you need to know about Google Offline Conversions and how you can upload them into Google Ads.
• The Difference Between 1st & 3rd Party Data: Discover the key differences between 1st and 3rd-party data and how you can leverage it for Data Activation.