What's New at Hightouch (March 2022)

Airtable

Google Sheets

Appcues

Attio

Freshsales

Front

Gainsight

Linkedin

Salesforce

Pardot

Pendo

Posthog

Servicenow

Snapchat

Webflow

However, we are working hard to implement this feature across all of our integrations.

New Integrations

We’ve also been hard at work building out new integrations to continue in our efforts in offering the most integrations and creating the most versatile Reverse ETL platform available.

• Datadog Integration: With our newest integration with Datadog integration you can finally receive real-time metrics and events about your syncs. This gives you even greater observability so you can monitor the overall health of your syncs.

• PostHog Destination: Leverage our latest PostHog integration to enrich your product analytics data with even more granular user data from your warehouse and enable your Product and Growth teams to take full advantage of all the features within PostHog.

• Appcues Destination: Power your Appcues workspaces with enriched user data straight from your warehouse and take advantage of features like Flows and Segments too better support your business teams.

• Pendo Destination: Perform more granular analysis on your customers and better understand their user behavior by enriching Pendo with data directly from your warehouse to increase product adoption and accelerate onboarding.

• ServiceNow Destination: Automate your daily workflows and power your day-to-day operations with the data in your warehouse to unlock real productivity and drive business value.

• Metabase Data Source: We now support Metabase as a data source, which means you can now use your data in Metabase to power your business users in their favorite tools.

Pedram’s Community Newsletter

Pedram, our resident data expert and Head of Data, launched a newsletter specifically for data practitioners. It’s completely editorially independent from Hightouch. In it, he focuses on bringing you relevant, topical advice on practical matters that data people can relate to you. If you’re interested in seeing what he has to say, you can subscribe to Data Columns and check out the previous two editions.

Unbundling the CDP

There are a lot of components to a conventional CDP and even after a successful implementation, there are still many problems. Fortunately, Lee Hammond, our foremost Product Evangelist, was willing to share the lessons he’s learned working in Martech over the past 10 years at companies like Universal Music Group to show how you can build an unbundled CDP on top of your warehouse.

The Implementation Free CDP

There’s a lot of discussion around CDPs as every vendor in Martech tries to sell the promise of a single unified customer profile. How long are you willing to wait to implement a CDP though? The average implementation time is usually around six months. Read Lee Hammond’s latest blog post to learn how you can accelerate time-to-value with an unbundled CDP approach.

Observability

It's been over a year since we announced our live debugger and we’ve added a lot of features since then. It’s never been easier to view row-level and sync-level errors. Check out our latest blog post on observability to learn why no other Reverse ETL platform compares to Hightouch.

Customer Highlight

As one of the largest comparison services companies in Australia, multi-channel touchpoints are crucial to Compare Club’s success.

Moving data out of Snowflake was challenging and time-consuming. The adoption of Hightouch has also lowered engineering time from weeks to minutes and increased the revenue generated per lead and lower the CPL in Facebook. Using Hightouch, Compare Club has lowered the cost of customer enquiries by as much as 9.5% for some segments.

New hires

We’ve been hiring like crazy over the last few months and still have many more roles to fill on our Careers Page. Recently, we hired our first VP of sales, Prakash Durgani. He has 20+ years of experience in technology leading Sales and go-to-market teams across companies like Segment, Sourcegraph, Opower, etc.