What's New at Hightouch (March 2022)
See what's new with Hightouch in March 2022. Check out new features including Template Mappings, View SQL, new integrations, etc., and the latest news.
![Luke Kline.](https://hightouch.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpwmfmi47%2Fproduction%2F5e82f54c463a7af28648d2a423b3fa44a95ebd72-433x577.png%3Fw%3D200%26h%3D200%26fit%3Dcrop%26crop%3Dcenter&w=3840&q=75&dpl=dpl_2FtECsfwWKZkenrGpm439ukMoetJ)
Luke Kline
March 17, 2022
5 minutes
However, we are working hard to implement this feature across all of our integrations.
New Integrations
![March 2022 Integrations.png](https://hightouch.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpwmfmi47%2Fdevelopment%2F1c748b640ceb30fa9dbe52854f40b7ad75c15e92-1120x256.png&w=3840&q=75&dpl=dpl_2FtECsfwWKZkenrGpm439ukMoetJ)
Datadog Integration: With our newest integration with Datadog integration you can finally receive real-time metrics and events about your syncs. This gives you even greater observability so you can monitor the overall health of your syncs.
PostHog Destination: Leverage our latest PostHog integration to enrich your product analytics data with even more granular user data from your warehouse and enable your Product and Growth teams to take full advantage of all the features within PostHog.
Appcues Destination: Power your Appcues workspaces with enriched user data straight from your warehouse and take advantage of features like Flows and Segments too better support your business teams.
Pendo Destination: Perform more granular analysis on your customers and better understand their user behavior by enriching Pendo with data directly from your warehouse to increase product adoption and accelerate onboarding.
ServiceNow Destination: Automate your daily workflows and power your day-to-day operations with the data in your warehouse to unlock real productivity and drive business value.
Metabase Data Source: We now support Metabase as a data source, which means you can now use your data in Metabase to power your business users in their favorite tools.
Pedram’s Community Newsletter
![pedram2.png](https://hightouch.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpwmfmi47%2Fdevelopment%2Ff1a2c27ed41d902fa6be8ace1e22869d29677ab8-200x300.png&w=3840&q=75&dpl=dpl_2FtECsfwWKZkenrGpm439ukMoetJ)
Pedram, our resident data expert and Head of Data, launched a newsletter specifically for data practitioners. It’s completely editorially independent from Hightouch. In it, he focuses on bringing you relevant, topical advice on practical matters that data people can relate to you. If you’re interested in seeing what he has to say, you can subscribe to Data Columns and check out the previous two editions.
Unbundling the CDP
![Unbundling the CDP.png](https://hightouch.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpwmfmi47%2Fdevelopment%2Fbd8c85bcebe28580e30753fb3c03d1719c80529c-2560x1440.png&w=3840&q=75&dpl=dpl_2FtECsfwWKZkenrGpm439ukMoetJ)
The Implementation Free CDP
![Stop waiting 6 months to implement a cdp.jpg](https://hightouch.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpwmfmi47%2Fdevelopment%2F34ba5649290d1ec14ed1ee6e160fa9cd5a5424ea-2560x1440.jpg&w=3840&q=75&dpl=dpl_2FtECsfwWKZkenrGpm439ukMoetJ)
Observability
![Hightouch Observability Better than Ever.png](https://hightouch.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpwmfmi47%2Fdevelopment%2Ffc3c8c31d50750acf707224d66f7c55bc93fb27f-7680x4320.png&w=3840&q=75&dpl=dpl_2FtECsfwWKZkenrGpm439ukMoetJ)
Customer Highlight
As one of the largest comparison services companies in Australia, multi-channel touchpoints are crucial to Compare Club’s success.
Moving data out of Snowflake was challenging and time-consuming. The adoption of Hightouch has also lowered engineering time from weeks to minutes and increased the revenue generated per lead and lower the CPL in Facebook. Using Hightouch, Compare Club has lowered the cost of customer enquiries by as much as 9.5% for some segments.
We were worried about the implementation time moving from Salesforce Marketing Cloud to Braze, but with Hightouch it was a breeze. If we didn’t have an easy tool like Hightouch to get started, Braze would not have been approved.
Ryan Newsome
Head of Data and Analytics
New hires
We’ve been hiring like crazy over the last few months and still have many more roles to fill on our Careers Page. Recently, we hired our first VP of sales, Prakash Durgani. He has 20+ years of experience in technology leading Sales and go-to-market teams across companies like Segment, Sourcegraph, Opower, etc.