Why The Zebra Chose a Composable CDP
We’re powering insurance policy marketing and advertising personalization directly from our data warehouse.
Claire Look
Cynthia Caridad
October 2, 2023
6 minutes
What use case are you trying to solve?
What stakeholders are you trying to serve?
What technology do you already have in place?
Many companies make the mistake of thinking in terms of CDP features rather than orienting around the actual outcomes they’re trying to solve. The thing that makes the Composable CDP so unique is that the architecture gives you all of the core capabilities of a traditional CDP directly from your existing data infrastructure. For us at The Zebra, it was clear that we could best meet our use cases with the Composable CDP–and we’re thrilled to see real revenue growth based on that decision.
